Analysis of Opportunities for SME Products in Entering the International Market

Sri Herliana, Nur Lawiyah

2019

Abstract

Most of the existing clusters in Indonesia are traditionally or naturally established from local communities whose production has long been in operation. Some SMEs in the cluster can influence the cluster development directly and indirectly, on the other hand SMEs can conduct export activities through intermediaries from within or outside clusters. Exports provide benefits to the national economy as well as individual companies that do exports. In this study, researchers used data collection methods through in-depth interviews to respondents in Cibaduyut cluster. Seen in the income sector in the domestic and export markets that the majority of SMEs in Cibaduyut rely heavily on the domestic market. This paper aims to analyze the products of Cibaduyut clusters that have the potential to enter into international or export markets. In Cibaduyut, not only footwear products are exported, but penetrated into other products. This provides opportunities for other innovative products.

Paper Citation

in Harvard Style

Herliana S. and Lawiyah N. (2019). Analysis of Opportunities for SME Products in Entering the International Market. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 55-62. DOI: 10.5220/0009585900002900

in Bibtex Style

@conference{miicema19,
author={Sri Herliana and Nur Lawiyah},
title={Analysis of Opportunities for SME Products in Entering the International Market},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={55-62},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009585900002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - Analysis of Opportunities for SME Products in Entering the International Market
SN - 978-989-758-582-1
AU - Herliana S.
AU - Lawiyah N.
PY - 2019
SP - 55
EP - 62
DO - 10.5220/0009585900002900