Teenage's Perception of Traditional Balinese Food in Kuta Selatan Badung Bali

Ni Luh Suastuti

2019

Abstract

Bali is very famous tourist destination also has a wealth of culinary spread throughout the Regency. Each district and city has culinary with different characteristics, for example Klungkung Regency is known as Serombotan, Gianyar Regency is known as babi guling (pork roll), Negara Regency known as betutu Gilimanuk (traditional roasted chicken), and many other nicknames. Traditional Balinese food is also very unique where one food can vary in each City District, as lawar in Tabanan Regency will have a taste, presentation of food, and ingredients that are different from lawar from Badung Regency or Karangasem. This certainly can enrich traditional Balinese cuisine. Teenagers are the next generation whose take a very important role in maintaining and developing Balinese culture, especially Balinese culinary culture. It is very important for Bali to make teenagers aware and start loving and consume traditional Balinese food. The phenomenon that has happened recently has been the opposite, where adolescents, especially teenagers those domiciled in urban areas such as in Kuta Selatan Badung Bali. It can be seen that comparing than traditional local restaurant there are more teenager visiting the fast food restaurant. It is always a long que line customer especially a teenagers customer in KFC or Mc Donald rather than in traditional food restaurant in Kuta Selatan. This happened also was influenced by the developing of tourism which brought many influences such as many culinary from outside of Bali and from overseas sold in Bali such as Korean, Japanese, Indian and others, which eventually can erode the existence of traditional Balinese food. This can affect the behavior of adolescent consumers in choosing food consumed. This needs to be examined more deeply on how teenager in Kuta Selatan perceive traditional Balinese food so that later the customers of the Bali culinary business can take the right steps to attract teenagers to enjoy traditional Balinese food. The objective of this research was to determine the perception of teenagers in Kuta Selatan Badung Bali towards a traditional food. The research question in this study is how the teenager’s perception towards Traditional Balinese Food in Kuta Selatan Badung Bali. This study uses 112 respondents' from the teenagers in Kuta Selatan Badung Bali.This study uses 10 indicators (taste, aroma, food variety, food presentation, price, special discount, cleanliness of the restaurant, design of restaurant, other facilities such as Wi-Fi, and comfort of the restaurant). The analysis used in this study is quantitative method. The analysis shows that the teenager’s perception towards Balinese traditional food is 4,12 with agree category. The highest index of perception is indicator taste (4,67 with very agree category), and the lowest index is indicator other facilities such as Wi-Fi (3,59 with agree category).

Paper Citation

in Harvard Style

Suastuti N. (2019). Teenage's Perception of Traditional Balinese Food in Kuta Selatan Badung Bali. In Proceedings of the 1st NHI Tourism Forum - Volume 1: NTF, ISBN 978-989-758-495-4, pages 79-83. DOI: 10.5220/0009595100790083

in Bibtex Style

@conference{ntf19,
author={Ni Luh Suastuti},
title={Teenage's Perception of Traditional Balinese Food in Kuta Selatan Badung Bali},
booktitle={Proceedings of the 1st NHI Tourism Forum - Volume 1: NTF,},
year={2019},
pages={79-83},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009595100790083},
isbn={978-989-758-495-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st NHI Tourism Forum - Volume 1: NTF,
TI - Teenage's Perception of Traditional Balinese Food in Kuta Selatan Badung Bali
SN - 978-989-758-495-4
AU - Suastuti N.
PY - 2019
SP - 79
EP - 83
DO - 10.5220/0009595100790083