Implementation of Cultural Heritage in the Development of the Batik Industry in Ngawi Regency

Izza Mafruhah, Nunung Mulyani, Nurul Istiqomah, Dewi Ismoyowati

2019

Abstract

Batik is one of the cultural heritages of the past and has become a characteristic of Indonesia in the world. Batik that has developed over the past centuries has given birth to various types and motifs that are unique for their respective areas of origin. The Government of Ngawi Regency has recently been actively campaigning for batik clothing as a national identity. This Ngawi batik motif is made with written and printed technology that carries the Ngawi's characteristics, namely rice, bamboo and ancient humans. Therefore, Ngawi batik is one of the cultural heritages that needs to be preserved, protected and supported. The development of Ngawi batik motif is the result of the acculturation of its people’s culture so that it can be an asset for cultural heritage. The focus and priority of developing batik motifs starts with the problem of the lack of existing decorative styles. Therefore, the development needs to continue to be done on the types of Ngawi batik motifs (contemporary, vernacular, and conventional traditions) with a foundation on exploration of its cultural potential and landscape. The development of the cultural heritage and batik industry has been carried out to drive the Ngawi economy and to empower women in batik-producing villages. Marketing media creation needs to be done to support the developed program in the form of the Kampung Batik Website in Ngawi. In addition, the grand design of the Tourism Map regarding the integration of tourism development with the batik industry in Ngawi has also been carried out to boost the creative economic sector that sustains economic growth.

Paper Citation

in Harvard Style

Mafruhah I., Mulyani N., Istiqomah N. and Ismoyowati D. (2019). Implementation of Cultural Heritage in the Development of the Batik Industry in Ngawi Regency. In Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA, ISBN 978-989-758-582-1, pages 161-168. DOI: 10.5220/0009839800002900

in Bibtex Style

@conference{miicema19,
author={Izza Mafruhah and Nunung Mulyani and Nurul Istiqomah and Dewi Ismoyowati},
title={Implementation of Cultural Heritage in the Development of the Batik Industry in Ngawi Regency},
booktitle={Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,},
year={2019},
pages={161-168},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009839800002900},
isbn={978-989-758-582-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th Malaysia Indonesia International Conference on Economics, Management and Accounting - Volume 1: MIICEMA,
TI - Implementation of Cultural Heritage in the Development of the Batik Industry in Ngawi Regency
SN - 978-989-758-582-1
AU - Mafruhah I.
AU - Mulyani N.
AU - Istiqomah N.
AU - Ismoyowati D.
PY - 2019
SP - 161
EP - 168
DO - 10.5220/0009839800002900