Develop CRM on E-Business for Online Course

Ionia Veritawati, Sandriyana Kusuma Wardani

2019

Abstract

Customer Relationship Management (CRM) is one of the popular components of e-business in the education sector. CRM is a business strategy that uses information technology to expand a relationship with customers and increase revenue for the owner. This research aims to develop CRM on e-business in the education sector which name gurupanda online course. Actors in this online course use case diagram are consist of admin and customers. Admin is representative of the owner of e-learning business and sales who manages all activities in gurupanda. Customers have two functions, as exercise seeker and exercise maker. Waterfall model is used as a methodology for developing this CRM. The black box method is applied for testing from the customers point of view. The results state of scenario testing are valid. Therefore, it was concluded that gurupanda online course runs well and as expected, especially for manage customer relationship.

Paper Citation

in Harvard Style

Veritawati I. and Wardani S. (2019). Develop CRM on E-Business for Online Course.In Proceedings of the International Conference on Creative Economics, Tourism and Information Management - Volume 1: ICCETIM, ISBN 978-989-758-451-0, pages 78-84. DOI: 10.5220/0009858300780084

in Bibtex Style

@conference{iccetim19,
author={Ionia Veritawati and Sandriyana Kusuma Wardani},
title={Develop CRM on E-Business for Online Course},
booktitle={Proceedings of the International Conference on Creative Economics, Tourism and Information Management - Volume 1: ICCETIM,},
year={2019},
pages={78-84},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009858300780084},
isbn={978-989-758-451-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Creative Economics, Tourism and Information Management - Volume 1: ICCETIM,
TI - Develop CRM on E-Business for Online Course
SN - 978-989-758-451-0
AU - Veritawati I.
AU - Wardani S.
PY - 2019
SP - 78
EP - 84
DO - 10.5220/0009858300780084