Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com

Nazli Amanda, Paulus Insap Santosa, Wing Wahyu Winarno

2019

Abstract

The use of e-commerce in the tourism industry is known as e-tourism terminology. E-tourism can include a promotion, marketing to tourism transactions. The Indonesian government has poured a considerable amount of funds in developing e-tourism, as well as the Government of the Special Region of Yogyakarta in developing visitingjogja.com as one of the website e-tourism. By using questionnaires this study wants to see the extent to which the effectiveness of website e-tourism as a tourism promotion media is measured using the AIDA model based on the area on WebQual 4.0. In addition, this study also examined what factors were influential in it. The results showed a very high level of effectiveness in most of the AIDA model, which is Attention, Interest, and Desire but has not been too effective in the stage of Action. Furthermore, areas on WebQual 4.0 has an effect on every stage of AIDA.

Paper Citation

in Harvard Style

Amanda N., Santosa P. and Winarno W. (2019). Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com.In Proceedings of the International Conference on Creative Economics, Tourism and Information Management - Volume 1: ICCETIM, ISBN 978-989-758-451-0, pages 133-138. DOI: 10.5220/0009866001330138

in Bibtex Style

@conference{iccetim19,
author={Nazli Amanda and Paulus Insap Santosa and Wing Wahyu Winarno},
title={Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com},
booktitle={Proceedings of the International Conference on Creative Economics, Tourism and Information Management - Volume 1: ICCETIM,},
year={2019},
pages={133-138},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009866001330138},
isbn={978-989-758-451-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Creative Economics, Tourism and Information Management - Volume 1: ICCETIM,
TI - Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com
SN - 978-989-758-451-0
AU - Amanda N.
AU - Santosa P.
AU - Winarno W.
PY - 2019
SP - 133
EP - 138
DO - 10.5220/0009866001330138