The Role of After-sales Service for Online Shopping Loyalty

Budi Setyanta, Dian Citaningtyas Ari Kadi, Kartinah, Danang Wahyudi, Titop Dwiwinarno, Aswin Siddik Sarumaha

2019

Abstract

This study aims to identify the effect of after-sales service on online shopping loyalty. Sample 200 in this study is people who have done online shopping to meet the sample adequacy requirements in the structural equation model test. The results of the study indicate that after-sales service moderates the customer loyalty model. This study only uses 200 samples and does not divide the sample according to specific criteria. Future research is expected to increase the number of samples and divide the sample based on specific criteria so that the results of the study can be more precise in explaining the increasing phenomenon of online shopping.

Paper Citation

in Harvard Style

Setyanta B., Kadi D., Kartinah., Wahyudi D., Dwiwinarno T. and Sarumaha A. (2019). The Role of After-sales Service for Online Shopping Loyalty.In Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences - Volume 1: ICASESS, ISBN 978-989-758-452-7, pages 64-69. DOI: 10.5220/0009878100640069

in Bibtex Style

@conference{icasess19,
author={Budi Setyanta and Dian Citaningtyas Ari Kadi and Kartinah and Danang Wahyudi and Titop Dwiwinarno and Aswin Siddik Sarumaha},
title={The Role of After-sales Service for Online Shopping Loyalty},
booktitle={Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences - Volume 1: ICASESS,},
year={2019},
pages={64-69},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009878100640069},
isbn={978-989-758-452-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences - Volume 1: ICASESS,
TI - The Role of After-sales Service for Online Shopping Loyalty
SN - 978-989-758-452-7
AU - Setyanta B.
AU - Kadi D.
AU - Kartinah.
AU - Wahyudi D.
AU - Dwiwinarno T.
AU - Sarumaha A.
PY - 2019
SP - 64
EP - 69
DO - 10.5220/0009878100640069