that has succeeded in bringing together many online
sellers and consumers both in the fields of hospitality,
finance, beauty, health, food, consumer goods, con-
struction and so on. The research marketplace that
wants to develop is based online where each SMEs
can communicate with researchers without limited in
time and distance. The research has been started since
2017, starting from the analysis of the quality of in-
formation for SMEs to the adoption of the results of
research by understanding what kind of information is
required and desired by SME (Febriani et al., 2017), it
is expected that in the future, the research result may
be fully adopted by SMEs. Then analyse the problems
faced by SMEs and conduct a needs analysis using
PIECES diagrams(Febriani and Dewobroto, 2018).
Requirement analysis still needs to be done to find
out the input, process, and output (entity system in
requirement modelling). It will be the first step be-
fore the move to the design system. Based on these
problems, the purpose of this study is to analyse the
system planning and attributes in an entity system for
the first step to design systems that are involved in the
entity system for the research marketplace that will be
developed.
2 METHODOLOGY
Data is collected by interviewing researchers (30 re-
searchers from universities and research department)
and SME owners (150 owners) who produce products
and services.
2.1 Strategy Planning
There is no standard approach to strategic plan-
ning but strategic planning can be starts with SWOT
(Strengths, Weaknesses, Opportunities, and Threats)
analysis. SWOT analysis is one of strategic planning
tools usually used to many situations that need a de-
cision (Hay and Castilla, 2006).
2.2 System Entities
An entity is something that can describe data. Enti-
ties can also be interpreted as an individual that repre-
sents something tangible and can be distinguished by
something else. In a real world model each Entity rep-
resents a group or family of uniquely identifiable per-
son places, things, concepts or events of interest to the
firm and about which the firm wants or must collect
data or keep records. The data or records about each
entity describe what they are, what they look like, how
they are used, what purpose they serve, what actions
they take or what actions are taken with or against
them (Modell, 2007). In this entity system, inputs,
processes, outputs, roles, rules, and stakeholders will
be seen to be involved in this research marketplace.
Entities have an important role in the database system
because if there is no set of entity database systems
are not formed. The entity system approach is also
part of requirement modelling.
3 THE RESULTS
Strategic planning begins with conducting the
SWOT analysis. SWOT is an acronym for Strengths,
Weaknesses, Opportunities and Threats. SWOT
Analysis is a tool used for strategic planning and
strategic management in organizations. It can be used
effectively to build organizational strategy and com-
petitive strategy (G
¨
urel and Tat, 2017).
SWOT Analysis is a strategic planning framework
used in evaluation of an organization, a plan, a project
or a business activity. SWOT Analysis is therefore
a significant tool for situation analysis that helps the
managers to identify organizational and environmen-
tal factors. SWOT Analysis has two dimensions: in-
ternal and external. The Internal dimension includes
organizational factors, also strengths and weaknesses,
external dimension includes environmental factors,
also opportunities and threats (G
¨
urel and Tat, 2017).
SWOT analysis for strategic planning defined based
on the following criteria (Jyothi et al., 2008):
a Strengths are internal attributes of the organiza-
tion that are helpful to the achievement of the ob-
jective.
b Weaknesses are internal attributes of the organi-
zation that are harmful to the achievement of the
objective.
c Opportunities are external conditions that are
helpful to the achievement of the objective.
d Threats are external conditions that are harmful to
the achievement of the objective.
Figure 1: SWOT analysis both SMEs and researchers.
Based on the results of the SWOT analysis, the op-
portunity to develop a research marketplace is needed
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