The Effectiveness of a Motivational Signage as a Natural Experiment in Promoting Physical Activity in a University Setting: Program Evaluation using a Logic Model

Rakhmat Ari Wibowo, Yilling Tan, Paul Kelly

2019

Abstract

Physical inactivity is an emerging problem which is prominent in university settings. A program which promotes stair climbing could help to reduce the problem of physical inactivity in a university. A recent systematic review suggested the usefulness of motivational signage for promoting stair climbing. While the randomized and controlled trial is difficult to conduct for evaluating the implementation of motivational signage, natural experiment using a logic model was conducted to evaluate the effectiveness of a motivational signage program in a university building. Methods: A logic model was developed to conduct program evaluation. A questionnaire was developed based on the logic model. A survey using the questionnaire was conducted to examine visibility of the signage, readability of the signage, the influence of the signage on the choice of stair use, awareness of the benefits of using the stairs, encouragement to use the stairs, and opinion about the importance of the motivational signage. Descriptive statistics and calculation of the odd-ratio were conducted to report the data. Results: Most of the research respondents were female (56%), students (76%), and current stair users (74%). The motivational signage in this study resulted in excellent visibility and readability, 71% and 72% respectively. However, most of the visitors who had ever seen the signage still felt that it did not influence their choice (71%). Students were 10 times less likely to see the signage and 3 times less likely to read the signage than staffs. The readability of the signage was also associated with the influence of the signage on the choice of using the stairs (Odd ratio 2.78 95% Confidence interval 1.13 to 6.82). Discussion: Motivational signage could influence the stair use behavior in a university building. There were several suggestions to improve the effectiveness of motivational signage in promoting physical activity in a university setting. Future program evaluation should have a more rigorous design by measuring the baseline data and observing an identical building as a control.

Paper Citation

in Harvard Style

Wibowo R., Tan Y. and Kelly P. (2019). The Effectiveness of a Motivational Signage as a Natural Experiment in Promoting Physical Activity in a University Setting: Program Evaluation using a Logic Model.In Proceedings of the 3rd Yogyakarta International Seminar on Health, Physical Education, and Sport Science in conjunction with the 2nd Conference on Interdisciplinary Approach in Sports - Volume 1: YISHPESS and CoIS, ISBN 978-989-758-457-2, pages 767-773. DOI: 10.5220/0009896407670773

in Bibtex Style

@conference{yishpess and cois19,
author={Rakhmat Ari Wibowo and Yilling Tan and Paul Kelly},
title={The Effectiveness of a Motivational Signage as a Natural Experiment in Promoting Physical Activity in a University Setting: Program Evaluation using a Logic Model},
booktitle={Proceedings of the 3rd Yogyakarta International Seminar on Health, Physical Education, and Sport Science in conjunction with the 2nd Conference on Interdisciplinary Approach in Sports - Volume 1: YISHPESS and CoIS,},
year={2019},
pages={767-773},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009896407670773},
isbn={978-989-758-457-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd Yogyakarta International Seminar on Health, Physical Education, and Sport Science in conjunction with the 2nd Conference on Interdisciplinary Approach in Sports - Volume 1: YISHPESS and CoIS,
TI - The Effectiveness of a Motivational Signage as a Natural Experiment in Promoting Physical Activity in a University Setting: Program Evaluation using a Logic Model
SN - 978-989-758-457-2
AU - Wibowo R.
AU - Tan Y.
AU - Kelly P.
PY - 2019
SP - 767
EP - 773
DO - 10.5220/0009896407670773