Social Media Features for Improving Organization Business Performance: A Systematic Literature Review

Mahendrawathi, Karina Nine Amalia

2019

Abstract

Social media is a platform to share information that is used by most people today. Business organization must use social media strategies to gain benefit from it. Knowledge of the features and impact of social media usage are needed. This systematic literature review aims to identify social media features that affect business performance. The literature is obtained through searching in two relevant database. The papers are evaluated by reading in its entirety and evaluating its quality. Features on social media can affect business performance. The impact of using social media on business organizations includes Word of Mouth, good communication with customers, consideration and influence on social media. Business organizations must take advantage of two-way communication to respond and communicate with consumers to find out how certain brands are perceived in order to obtain full benefits. Social media can also improve business performance by increasing sales, fostering partnerships

Paper Citation

in Harvard Style

Amalia K. and Mahendrawathi. (2019). Social Media Features for Improving Organization Business Performance: A Systematic Literature Review.In Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST, ISBN 978-989-758-453-4, pages 113-122. DOI: 10.5220/0009906501130122

in Bibtex Style

@conference{conrist19,
author={Karina Nine Amalia and Mahendrawathi},
title={Social Media Features for Improving Organization Business Performance: A Systematic Literature Review},
booktitle={Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST,},
year={2019},
pages={113-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009906501130122},
isbn={978-989-758-453-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST,
TI - Social Media Features for Improving Organization Business Performance: A Systematic Literature Review
SN - 978-989-758-453-4
AU - Amalia K.
AU - Mahendrawathi.
PY - 2019
SP - 113
EP - 122
DO - 10.5220/0009906501130122