Mobile Application for Customer Satisfaction (CS), Repurchase Intention (RPI)

Zoohan Gani, Win Maung

2019

Abstract

Customer retention is based on the motive of attracting customers for future repurchasing intentions, which is facilitated by a continuous approach of greater returns and effective, long-lasting relationship benefits. Two of the most crucial sections in business are Repurchase Intention (RPI) and Customer Satisfaction (CS). The established link between the quality of a product and customer service are crucial factors for measuring efficiency and success. The motive behind the constant practice of offering quality products and services is for attracting future repurchase and customer retention. This study was performed under the power and electrical segment focussed at UPS (Uninterrupted Power Supply) in the country, Australia. In the study, the development of a mobile application, which is compatible with iPhone and Android will enable the understanding and knowledge of the customers regarding the different forms of UPS during the purchase decision. The study aimed at the identification of Customer Satisfaction by stressing on the offered service and product quality and customer retention for Repurchase Intention.

Paper Citation

in Harvard Style

Gani Z. and Maung W. (2019). Mobile Application for Customer Satisfaction (CS), Repurchase Intention (RPI).In Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST, ISBN 978-989-758-453-4, pages 164-171. DOI: 10.5220/0009907301640171

in Bibtex Style

@conference{conrist19,
author={Zoohan Gani and Win Maung},
title={Mobile Application for Customer Satisfaction (CS), Repurchase Intention (RPI)},
booktitle={Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST,},
year={2019},
pages={164-171},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009907301640171},
isbn={978-989-758-453-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST,
TI - Mobile Application for Customer Satisfaction (CS), Repurchase Intention (RPI)
SN - 978-989-758-453-4
AU - Gani Z.
AU - Maung W.
PY - 2019
SP - 164
EP - 171
DO - 10.5220/0009907301640171