Green Entrepreneurial Opportunity (GEO): A Promising Strategic Anchor Concept towards Greener Firms’ Value Performance (FVP): An Evidence from Indonesia Large Scale Entreprises

Kardison Lumban Batu, Dedi Herdiansyah

2019

Abstract

The common goal of green entrepreneurship initiatives is to ensure the rapid common change of phenomenon within the business, economics as well environment would be well managed and enable all people, regardless of their characteristics and socio-economic background, to have an equal opportunity to start and manage their own business. Current empirical research is aiming at investigating the antecedents of Green Entrepreneurial Opportunity such as Co-Creation Value Capability (CCVC), Network Capability (NC), and Dynamic Capability (DC), respectively. This study also hypothesized whether Green Entrepreneurial Opportunity (GEO) affects Market Positioning Advantages (MPA) and Firms’ Value Performance (EFVP), and the impact of Market Positioning Advantages (MPA) on Emerged Firms’ Value Performance. The statistical output showed that all hypotheses significantly accepted. The implementation of GEO is true as the consequences of CCVC, NC, and DC. The EFVP is truly gained through GEO and MPA. Data were collected from 386 respondents in charge as an operational, financial manager, sales, and marketing managers in Indonesia large scale enterprises and also designed as a multi respondent source. Data were analyzed using Structural Equation Modeling with AMOS Statistical Software. This research demonstrated that green entrepreneurship opportunities and Market Positioning Advantages hold a strategic anchor concept to leverage Firms' Value Performance.

Paper Citation

in Harvard Style

Batu K. and Herdiansyah D. (2019). Green Entrepreneurial Opportunity (GEO): A Promising Strategic Anchor Concept towards Greener Firms’ Value Performance (FVP): An Evidence from Indonesia Large Scale Entreprises.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 614-625. DOI: 10.5220/0009959706140625

in Bibtex Style

@conference{icbeem19,
author={Kardison Lumban Batu and Dedi Herdiansyah},
title={Green Entrepreneurial Opportunity (GEO): A Promising Strategic Anchor Concept towards Greener Firms’ Value Performance (FVP): An Evidence from Indonesia Large Scale Entreprises},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={614-625},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009959706140625},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Green Entrepreneurial Opportunity (GEO): A Promising Strategic Anchor Concept towards Greener Firms’ Value Performance (FVP): An Evidence from Indonesia Large Scale Entreprises
SN - 978-989-758-471-8
AU - Batu K.
AU - Herdiansyah D.
PY - 2019
SP - 614
EP - 625
DO - 10.5220/0009959706140625