Prospect of Garut's Emping Lancar Rejeki

Kadireso Village in Pajangan, Bantul

Danang Yudhiantoro, Endah Wahyurini, Rifki Indra Perwira,

Universitas Pembangunan Nasional Veteran Yogyakarta

Keywords: arrowroot, UKM Lancar Rejeki

Abstract: This PbM UKM Lancar Rejeki is located in the Kadireso, Triwidadi Pajangan Bantul with

members of farmers who process arrowroot into chips. Problems in SMEs Current Fortune is the

difficulty in choosing wet tubers as a basis for making chips, lack of attractive packaging and lack

of marketing aspects. The specific objective to be achieved by this PbM activity is to help UKM

Lancar Rejeki improve garut products and expand online marketing aspects so as to improve the

welfare of the community. The methods used to achieve these objectives include interviews,

training and monitoring. PbM activities include training and practice in selecting criteria for

superior, old and healthy tuber arrowroot, procurement of packaging tools and marketing tools

online, counseling and assistance in how to package a good and attractive packaging and training

in making a website.

1 INTRODUCTION

One of the hamlets in the Pajangan sub-district is

Kadireso, which has the potential in the cultivation

and processing of arrowroot as local food. Garut

(Maranta arudinacea) is a local food that is widely

grown in the community's yard so that it is the

potential to be developed in Kadireso village. The

natural conditions of fertile, shaded lands and

topographic aspects support the growth and

development of arrowroot. Arrowroot besides as a

source of carbohydrates as well as biopharmaca

plants because of the low glycemic index content as a

drug for people with diabetes. Intensive arrowroot

cultivation in Kadireso village produces an average of

25 tons/ha with a wet tuber price of Rp 3500 / kg,

which is very suitable for agribusiness development.

In an effort to increase the added value of arrowroot

plants, with a touch of simple technology, arrowroot

is processed into arrowroot chips as an alternative to

healthy food. But in the village of Kadireso, not many

people have been working on arrowroot chips. Efforts

to overcome problems in an effort to process the

community arrowroot chips form a Small and

Medium Enterprises (UKM).

Small and Medium Enterprises (UKM) Ljeki

fortune, which was formed in 2014, consists of 25

people consisting of farmers/communities who work

on processed arrowroot, especially chips production.

The members of SME Ljeki Rejeki at home have their

own garut emping business, and there are also

arrowroot farmers. The main activity of UKM

Current Fortune is to process the arrowroot tubers

into flour and arrowroot chips, as a leading

commodity to improve the population's economy.

Another activity is a routine meeting held every

Thursday, Kliwon, at the house of Pak Hamlet

Supriyadi. Meetings are held every month in the form

of social gathering activities, discussions discussing

problems in processing and marketing arrowroot

chips, sharing in crispy chips processing techniques,

and counseling from the Agriculture service. Based

on the description above, it can be seen that there are

large market opportunities that need to be developed

by empowering the community to process the

arrowroot chips as a superior village. Thus, if the

potential is well managed, it will provide benefits for

Current Fortune Fortune SMEs, including the

availability of jobs and the improvement of the

community's economy.

In the process of making arrowroot chips,

including tuber selection, stripping, washing, boiling,

slicing, flaking, and drying in the sun. Production

costs up to packaging reach Rp 3,000 per kg of raw

tubers. While the selling price of arrowroot chips is

Yudhiantoro, D., Wahyurini, E. and Perwira, R.

Prospect of Garut’s Emping Lancar Rejeki Kadireso Village in Pajangan, Bantul.

DOI: 10.5220/0009961102010205

In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management (ICBEEM 2019), pages 201-205

ISBN: 978-989-758-471-8

201

IDR 60,000 / kg, in the form of flour IDR 25,000 / kg.

So far, raw tuber material is obtained from arrowroot

plants that grow in the yard. Arrowroot crops harvest

on average at the age of 8 months or at the beginning

of the rainy season from September to October are

generally major harvests. When the harvest of wet

tuber availability is fulfilled, but when the crop fails

due to rat attack or when the tuber is not yet harvested,

farmers buy arrowroot tubers in other areas such as

Purworejo, and Wonosobo. In the growth of

arrowroot tubers experiencing a period of dormancy

where the tuber resting phase does not grow and

develop well. This will delay the harvest time. On the

other hand, farmers have difficulty in choosing

superior tubers, healthy, and high carbohydrate

content. Therefore we need good technical

knowledge on the cultivation and selection of

arrowroot tubers.

Another problem in packaging arrowroot chips is

still simple by weighing arrowroot chips every 1 kg

in a plastic pack that is pressed and without labeling.

Marketing of arrowroot chips is also still limited in

the regions / local with low selling prices when

compared to marketing outside the region or limited

market access. On major holidays accept orders from

outside the area. Therefore, in order to overcome the

above problems through community service

activities, training and assistance are carried out in an

effort to improve the technique of cultivating garut

widely, improving the arrowroot chips packaging to

add selling value, and marketing online based on the

website. The purpose of this community service

activity is to improve the welfare of

farmers/entrepreneurs arrowroot chips, increase

arrowroot production, and online marketing.

2 LITERATURE REVIEW

The agricultural sector still focuses on increasing the

production of food crops, especially local food. One

of the local food plants that have potential and

economic value is the arrowroot crop. Arrowroot

(Maranta arundinaceae) is a local food source that has

potential and needs to be conserved to support food

security. Arrowroot crops are harvested in the form of

tubers. Arrowroot tuber itself has white

characteristics with a length reaching 10-30 cm, 2-5

cm in diameter with blankets covered in leaves with

brownish scales. Plant height reaches 0.5-1.5 m with

leafy stems and has branching wobbly.

Garut tuber yields ranged from 9-12 t / ha with starch

content of 1.92-2.56 t / ha. Arrowroot plants are

useful as starch, arrowroot chips, and pulp can be

used as animal feed. Arrowroot tubers are beneficial

for health, as a source of food fiber and have a lower

glycemic index than other tubers. Arrowroot starch

can substitute the use of flour in various food products

with a substitution rate of 50-100%.

Market demand for arrowroot chips is increasing,

but the supply of arrowroot tubers is very limited.

Therefore, it needs improvement and improvement in

cultivation techniques. Propagation of arrowroot

plants so far conventionally through saplings. Other

obstacles encountered include the limited arrowroot

seed because farmers generally use seedlings

(stolons) as seeds. Propagation by tuber cuttings has

limitations because it is difficult to determine the

length of tuber dormancy and a slow-growing cycle

(Jansen et al., 1996). Efforts to overcome the period

of dormancy is the provision of growth regulators

gibberellins. The use of ZPT gibberellic acid (GA3)

has been applied in studies breaking tuber dormancy.

Gibberellins are ZPT, which play a role in

accelerating plant growth. This hormone is not only

stimulating growth but also is a substance that

functions to control plant growth, including

flowering, stem lengthening, and breaking dormancy

of seeds (Zeim, 2016).

Besides the improvement of arrowroot cultivation

techniques, in an effort to increase tuber production

in good, healthy, and high carbohydrate content, it is

necessary to improve the packaging of arrowroot

chips processed. Packaging or packaging becomes

one of the important elements in a product. According

to Kotler & Keller (2009), the packaging is the

activity of designing and producing containers or

packages as a product. The packaging function is 1)

protective function and 2) promotional function. The

protective function is intended as an effort to avoid

various possibilities of product damage, either due to

climate, transportation infrastructure, distribution,

and others. The second function is promotional.

Packaging that is good in color, size, and appearance

will have a special attraction for buyers to buy the

product. In addition to the two functions above, other

functions of the packaging are 1) facilitate the

distribution of products, so that they are not scattered,

2) as a product identity that compares products with

one another, 3) adds to the attractiveness of

prospective buyers (Simamora, 2010). Arrowroot

chips served in clean, good, waterproof containers

will certainly increase sales. Labeling functions as the

identity of a product so that consumers can choose the

product correctly and appropriately.

Through this UKM, Indonesian people are

demanded to be more creative. Creative in creating

products to market products. Marketing strategies that

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need to be carried out to avoid the risk of loss are:

branded names as attractive as possible, introducing

processed local foods to the community, giving

discounts at certain events, building networks with

other businesses that can support, creating taste

innovations, and improving service quality.

Online marketing strategies can be interpreted as

a way to market a product or service where the sale is

via the internet. From the survey results, SMEs who

apply online marketing strategies earn 80% percent

more than conventional actors. In addition, there is a

potential 1.5 times greater to absorb labor. Through

this online marketing, the reach becomes wider and

unlimited. Consumers can find your product

wherever they are as long as there is internet access.

This online marketing provides more convenience for

consumers, including the ease of choosing goods,

payments, and customers do not need to go far to

come to the store. The effective online marketing

strategies for SMEs are Mandatory for you to have a

virtual store, use Facebook as an advertising medium,

blogging, or website content, run email marketing,

use an advertising provider site.

3 ASSESSMENT METHOD

The implementation method used to overcome the

problem is training and assistance in marketing and

information technology plant cultivation techniques.

This method is felt to be the most appropriate way to

overcome the problems faced by Lancar Rejeki UKM

in Kadireso village. Through the facilitation of plant

cultivation techniques by giving GA3 to spur tubers

enlargement, and marketing, strategic and technical

aspects can be carried out. Assistance is also expected

to ensure that improvement programs are

implemented consistently. Lecturers assisted by

students can more intensely help partners to get out of

the main problems.

Solutions to problems faced by partners have also

been discussed and agreed upon. PBM activity plans

have also been agreed upon, which is a derivative of

the solutions offered. Each solution must be accessed

with activities so that each problem will receive

treatment (Table 1).

Table 1. UKM Lancar Rejeki Problem and Solution

No. Problem Type of

Problem

Solution

1. The ability to choose arrowroot tubers

as a basic ingredient in making chips.

Tubers are still small, immature, and

low in carbohydrate content, the

limitations of wet tubers when market

demand increases.

Plant

cultivation

techniques

Improvement of plant

cultivation techniques by giving

GA3 for tuber enlargement.

Providing knowledge and

insight in choosing healthy,

superior, arrowroot tuber criteria

with high carbohydrate content

2. Do not have attractive packaging in

the form of ordinary plastic that has

not been labeled.

Product

Packaging

Marketing

Improvements in packaging

arrowroot chips become

attractive and make it easier for

consumers to bring packaging

tools.

3. Limited access to marketing

networks, still local, do not yet know

marketing

online based website

Website

information

Providing marketing knowledge

on line,

providing marketing tools online

4 RESULTS AND DISCUSSION

The stages of PbM implementation, including the

preparation, implementation, and evaluation stages,

have been carried out consistently. The preparation

phase is carried out through observation, policy

studies, and outreach. This stage results in a more

concrete mapping of the problems faced by partners.

Implementation of this activity includes training

in arrowroot cultivation by making arrowroot

demonstration plots with the application of GA3

administration to break the tuber dormancy period

Prospect of Garut’s Emping Lancar Rejeki Kadireso Village in Pajangan, Bantul

203

and tuber enlargement. It also planted tubers with 2

segments to be efficient. In one tuber consists of

several segments, therefore we choose 2 segments

with buds. The next stage of training in choosing

healthy tubers, high carbohydrate content. Selection

of the middle tubers for chips, while the tip as a seed

to be planted again

In the field of packaging improvement, PbM

activities are training and assistance in repairing

plastic packaging, providing seller tools and

designing and labeling so that they are more attractive

to consumers

Other activities include improving marketing

access online, namely providing Advance tabs as

marketing infrastructure, and creating a website

called Garut Processed E-commerce Promotion

Website. Url: garutkadireso.com.

Figure 1. Training and online marketing assistance

Figure 2. Stages of making arrowroot chips. (a. seed

selection)

Figure 3. Stages of making arrowroot chips. (b.

Slicing and soaking tubers)

Figure 3. Stages of making arrowroot chips. (c.

Drying chips )

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Figure 4. Stages of making arrowroot chips. (c.

Packaging and labeling)

Figure 2, 3 and 4 shows the stages in making

arrowroot chips, including selecting tubers that are

healthy, high in carbohydrate content. Furthermore,

the tubers are cleaned scales and washed clean. The

tubers are soaked in a bucket of water and salt. Then

the tubers are thinly sliced and crushed so that they

are wide, flat, and thin. Emping dried in the sun if the

weather is cloudy can be dried in the room on the

shelves. After it is very dry, arrowroot chips can be

packaged in plastic labeled clips. The label

information includes the name of the UKM, nutrition

content, taste, and address.

5 CONCLUSIONS AND

SUGGESTIONS

1. Increasing arrowroot production through

improved arrowroot cultivation techniques

produces large and superior tubers.

2. Increased innovation in arrowroot chips in the form

of ordinary plastic bags on the press is labeled

with the name of the UKM, contact person,

content, and taste.

3. Garut marketing, which was originally through the

local market and orders of several agencies, is

now marketing online through a website called

Garut Processed E-commerce Promotion

Website. Url: garutkadireso.com.

4. Increasing the income and welfare of farmers in

UKM Current Fortune

5. Efforts to assist will continue to ensure that the

program continues to be carried out

ACKNOWLEDGMENTS

Thank you to LPPM UPN "Veterans" Yogyakarta

for the 2019 Community Service Fund.

REFERENCES

Jansen PCM, Van Der Wilk, C and Hettersched WLA,

1996.

Amorpophallus Blume ex Decaisne. Record from

Proseabase. Flach, M and Rumawas, F. PROSEA.

Foundation. Bogor.

Kotler and Keller. 2009. Marketing Management. Volume

1. 1st Edition Jakarta: Erlangga.

Simamora, Bilson. 2010. Consumer Research and Behavior

Guidelines.

Zeim, A. 2016. Plant Growth Regulatory Substances

(Fitohormone). Prenada Media Group.

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