Innovation Adoption of Natural Color

Darmanah, Agustin Aditya, Dyah Sugandini, Tri Wahyuningsih

2019

Abstract

Research on the analysis of innovation adoption of the use of natural dyes on batik by batik craftsmen aims to find out: 1) the effect of relative superiority on the adoption of natural batik dyes, 2) the effect of suitability on the adoption of natural batik dyes, 3 ) the effect of complexity on the adoption of batik natural dyes, 4) the effect of experimentation on the adoption of natural batik dyes, 5) the effect of visibility on the adoption of natural batik dyes. Variables in the study, several indicators can be measured, namely Relative Advantage, Compatibility, Complexity, Trialability, Observability, and Adoption of Innovations. Data collection is done by giving questions in the form of questionnaires. The unit of analysis in this study is batik artisans in Giriloyo Village, Imogiri, Bantul, Yogyakarta. The sample of respondents in this study were 62, using a purposive sampling method. The method used in testing the Hypothesis is Multiple Regression. The results of this study: the existence of a significant positive result between relative superiority, suitability, complexity, experimentation, visibility, and partial adoption of innovation.

Paper Citation

in Harvard Style

Darmanah., Aditya A., Sugandini D. and Wahyuningsih T. (2019). Innovation Adoption of Natural Color.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 666-672. DOI: 10.5220/0009962306660672

in Bibtex Style

@conference{icbeem19,
author={Darmanah and Agustin Aditya and Dyah Sugandini and Tri Wahyuningsih},
title={Innovation Adoption of Natural Color},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={666-672},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009962306660672},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Innovation Adoption of Natural Color
SN - 978-989-758-471-8
AU - Darmanah.
AU - Aditya A.
AU - Sugandini D.
AU - Wahyuningsih T.
PY - 2019
SP - 666
EP - 672
DO - 10.5220/0009962306660672