The Effect of Perceived Ease of Use and Quality of Information on the Adoption of Instagram-based Android Application

Bela Yudha Darasta, Dyah Sugandini, Mohamad Irhas Effendi

2019

Abstract

This study aims to analyze the adoption of Instagram based-Android, which is influenced by the perceived ease of use and quality of information. This research uses a survey based on Instagram, based-Android users who are staying in Yogyakarta. The sampling technique used is convenience sampling. The number of respondents in this study was 215 people. The data analysis technique used is PLS-SEM. The results of the data analysis show that not all proposed hypotheses are accepted. The effect of PEOU directly or through mediating attitudes can influence innovation adoption. The influence of information quality on adoption mediated by attitude is supported. The direct effect of information quality on adoption is not supported.

Paper Citation

in Harvard Style

Darasta B., Sugandini D. and Effendi M. (2019). The Effect of Perceived Ease of Use and Quality of Information on the Adoption of Instagram-based Android Application.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 29-33. DOI: 10.5220/0009963400290033

in Bibtex Style

@conference{icbeem19,
author={Bela Yudha Darasta and Dyah Sugandini and Mohamad Irhas Effendi},
title={The Effect of Perceived Ease of Use and Quality of Information on the Adoption of Instagram-based Android Application},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={29-33},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009963400290033},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - The Effect of Perceived Ease of Use and Quality of Information on the Adoption of Instagram-based Android Application
SN - 978-989-758-471-8
AU - Darasta B.
AU - Sugandini D.
AU - Effendi M.
PY - 2019
SP - 29
EP - 33
DO - 10.5220/0009963400290033