Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District

Sri Kussujaniatun, Anis Siti Hartati, Ninik Probosari

2019

Abstract

Market limitedness still serves as a problem for the tourism developers in Dlingo. This research aims at developing the tourism potentials in Dlingo that are very interesting to promote. The data are obtained using surveys, interviews, and focus group discussions, as well as pictures of the tourism objects in 25 different locations. The analysis of the research result is conducted by making mobile application as the technique of digital tourism promotion. IOS and Android are mobile applications that are accessible both in Android smartphones like Samsung and in IOS smartphones like iPhone, and thus they will increase the number of tourist visits in Dlingo, Bantul, both for domestic and for international tourists. Furthermore, it is necessary that the information must be continuously updated via IOS and Android applications, and besides that, it is also necessary to build good cooperation with the travel agent and public as well as private institutions.

Paper Citation

in Harvard Style

Kussujaniatun S., Hartati A. and Probosari N. (2019). Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 257-261. DOI: 10.5220/0009963802570261

in Bibtex Style

@conference{icbeem19,
author={Sri Kussujaniatun and Anis Siti Hartati and Ninik Probosari},
title={Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={257-261},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009963802570261},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District
SN - 978-989-758-471-8
AU - Kussujaniatun S.
AU - Hartati A.
AU - Probosari N.
PY - 2019
SP - 257
EP - 261
DO - 10.5220/0009963802570261