Trust, Commitment, Social Conflict, and Satisfaction on the Loyalty Relationships

Helisia Margahana

2019

Abstract

This study examines the loyalty of partners in the cycle of the chicken supply chain. Loyalty in this study is influenced by company commitment, trust, conflict, and satisfaction. Relationship loyalty describes a customer commitment to do business with suppliers, by buying goods and services repeatedly, and recommending services and products to friends and groups. This research is based on theory relationship marketing to analyze the effect of commitment, trust, conflict, and satisfaction on loyalty. The research was conducted on the partnership relationship between partners and their parent company. The research location in the South Sumatera. The research was conducted in the form of a survey, explaining the causal relationship between variables through hypothesis testing. The population in this study was all partners of SMEs, which consisted of 150 SME partners who were in South Sumatera. The entire population data was used in the study. The instruments used to measure commitment men, trust, conflict, satisfaction, and loyalty are based on a 5- point Likert scale rating system. The method of testing hypotheses and analyzing data is by using Multiple Linear Regression. The results of the data analysis show that commitment, trust, social conflict, and satisfaction have a significant effect on loyalty. The matching test or goodness of fit test is indicated by the value of R2, indicating that goodness of fit is good. F test results show the regression equation used in this test is a regression that has a perfectly linear regression line.

Paper Citation

in Harvard Style

Margahana H. (2019). Trust, Commitment, Social Conflict, and Satisfaction on the Loyalty Relationships.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 677-685. DOI: 10.5220/0009964806770685

in Bibtex Style

@conference{icbeem19,
author={Helisia Margahana},
title={Trust, Commitment, Social Conflict, and Satisfaction on the Loyalty Relationships},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={677-685},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009964806770685},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Trust, Commitment, Social Conflict, and Satisfaction on the Loyalty Relationships
SN - 978-989-758-471-8
AU - Margahana H.
PY - 2019
SP - 677
EP - 685
DO - 10.5220/0009964806770685