Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta

Indra Kusumawardhani, Dian Indri Purnamasari

2019

Abstract

Handicraft industry The cow leather in Yogyakarta is growing rapidly. The empowerment that we want to start is through the creative innovation industry. What is meant by creative innovation is to innovate in terms of the technique of creating outer leather products, both bags, wallets, etc. The next empowerment is digital marketing innovation, which is how a product is shown to have an optimum image at a price that remains affordable in the community. For example, the process of taking product pictures, packaging, and marketing media with social media technology. These problems include (1) socialization issues that creative innovation media and digital marketing media; (2) the problem of developing the application of creative innovation media and digital marketing media; (3) environmental aspects; and (4) network problems that must be increasingly multiplied, owned, tightened, to support various other positive things from craftsmen. The following are the problems and solutions offered by the service team to resolve the issue: The first problem, namely the problem of the socialization of creative innovation media and digital marketing media through training provided to the craftsmen community.

Paper Citation

in Harvard Style

Kusumawardhani I. and Purnamasari D. (2019). Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 296-299. DOI: 10.5220/0009965002960299

in Bibtex Style

@conference{icbeem19,
author={Indra Kusumawardhani and Dian Indri Purnamasari},
title={Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={296-299},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009965002960299},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta
SN - 978-989-758-471-8
AU - Kusumawardhani I.
AU - Purnamasari D.
PY - 2019
SP - 296
EP - 299
DO - 10.5220/0009965002960299