Consumers’ Expectation towards Functional Foods: An Exploratory Study

I. Bakti, Sik Sumaedi, Nidya Astrini, Tri Rakhmawati, Medi Yarmen

2019

Abstract

There are various functional foods offered in the market in the forms of food and beverage. Unfortunately, not all of them survived. Many functional food products had been rejected by consumers because they did not focus on consumers’ expectation. This research has one main purpose: to investigate consumers’ expectations towards functional foods’ health benefits. Three research methods were employed; literature review, multiple interviews, and a survey. The interview data were analyzed using thematic analysis method while the survey data was assessed using Exploratory Factor Analysis. Cronbach’s Alpha and the calculation of indicator transformation index were also employed. The research identified 22 important expectations related to functional foods’ health benefits. This result is beneficial for companies in creating consumers’ oriented functional foods. It can also serve as an input for the government in establishing functional food development policy.

Paper Citation

in Harvard Style

Bakti I., Sumaedi S., Astrini N., Rakhmawati T. and Yarmen M. (2019). Consumers’ Expectation towards Functional Foods: An Exploratory Study. In Proceedings of the 16th ASEAN Food Conference - Volume 1: 16th AFC, ISBN 978-989-758-467-1, pages 37-43. DOI: 10.5220/0009993300002964

in Bibtex Style

@conference{16th afc19,
author={I. Bakti and Sik Sumaedi and Nidya Astrini and Tri Rakhmawati and Medi Yarmen},
title={Consumers’ Expectation towards Functional Foods: An Exploratory Study},
booktitle={Proceedings of the 16th ASEAN Food Conference - Volume 1: 16th AFC,},
year={2019},
pages={37-43},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009993300002964},
isbn={978-989-758-467-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 16th ASEAN Food Conference - Volume 1: 16th AFC,
TI - Consumers’ Expectation towards Functional Foods: An Exploratory Study
SN - 978-989-758-467-1
AU - Bakti I.
AU - Sumaedi S.
AU - Astrini N.
AU - Rakhmawati T.
AU - Yarmen M.
PY - 2019
SP - 37
EP - 43
DO - 10.5220/0009993300002964