and, therefore, can be shared - Porter also called them
support activities. However, according to Pinto
(2015, p. 54), although support or support activities
are basically transferred to the SSC, this transfer does
not rule out the possibility that, in some situations and
if there is interest, main or primary activities may be
carried out in the same way by the SSC. According to
Granjeiro (2000, p. 16), the group of organs and
entities, established by the Public Power, State, for
the attainment of the common good, is what is called
Public Administration.
One of the factors that distinguish private from
public administration is in relation to its principles
and characteristics, since while private administration
is oriented to profit and shareholders' interests, so that
the collective interest is served by the market, public
administration is explicitly and directly supported for
the satisfaction of the public interest.
Public administration is as important as it is
complex, whatever the society. Thus, effective public
administration can determine development for
society; conversely, inefficient or unbalanced public
administration, in a short period of time, leads a
society from decline to destruction (Wiig K. M.,
2000). In this context, the term effectiveness is used
because efficient was no longer enough, and there is
a need to do efficiently what was paramount; thus, the
concept of effectiveness emerges: knowing how to do
the right tasks right (Granjeiro & Castro, 2000).
Figure 1 presents the Shared Services
Management Model, based in Bergeron (2003).
Figure 1: Shared Services Model.
For Pereira (1996), the federal public
administration had three moments: until 1930,
Patrimonial State; between 1930 and 1995,
Bureaucratic State; and from 1995, Managerial State.
2.3 Intellectual Capital Management
The term "knowledge society" has been highlighted
by Drucker (1993) since the early 1990s, when
knowledge management gained importance and was
considered a success factor for organizations. The
author highlights that "today the really controlling
resource, the absolutely decisive factor of production,
is not capital, land or labour. It is knowledge" (p. 15).
Drucker recognizes that "today value is created by
productivity and innovation, which are applications
of knowledge to work" (p. 16).
Stewart (1998) corroborates this statement,
highlighting that knowledge is an intangible asset
more important than capital and labour, becoming a
generator of wealth; hence the importance of
identifying, creating, storing, sharing and applying
this good.
Nonaka & Takeuchi (1997, p. 7) explain that
knowledge expressed in a clear and objective manner
is defined as explicit knowledge, which can be easily
communicated in such a way that it can be used
systematically and formally, becoming practical and
useful knowledge.
As for the intellectual capital of organizations,
Edvinsson & Malone (1998) refers to it not only as an
intellectual human activity, but also as a context in
which intellectual property is included as part of their
intangible assets, as well as names, brands, training,
technological leadership and all formal knowledge
about the organization's employees (p. 197). They
also ensure that, for organizations in the knowledge
society, what matters in creating value while keeping
them attractive and sustainable is intellectual capital.
For Hammer & Champy (1994) management
must reinvent itself in order to respond to four
problems: the company's objective, its culture, its
performance problems and resource management.
As for knowledge, it is the information
assimilated by the individual, coming from
experience, research, innovation, that is, it happens
through the process of understanding information.
Davenport (1998, p. 18) states that knowledge is the
precious information of the human mind, comprising
reflection, synthesis and context, being its structuring
and transfer complex.
The other current of literature discusses
knowledge as an organizational asset that must be
managed in a way that improves organizational
performance (Pinto, 2015). A relevant contribution of
this current was the introduction of the concept of
intellectual capital (CI), which corresponds to the
organizational knowledge that was freely applied by
the people in favour of the organizations,
incorporating and increasing the knowledge retained
by them. The objective of supporting managers to
identify and classify the components of an
organization's intellectual capital.