good category have a 9.9 times higher chance of
being satisfied compared to patients who state that the
competency of officers was not good.
In conclusion, this study can help the hospital
management to review their strategic planning in
order to increase the patient satisfaction which will
result in the increase in revenue. The hospital
management should pay more attention in developing
the human resources by increasing officer’s technical
skill as well as interpersonal skill to be able to deliver
personalized services to patient to fulfil their
expectation. With the more attentive officer, the
weakness of the payment system and the long waiting
time can be overcome and not affecting hospital
image and can maintain patient loyalty.
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