The Effect of Security, Information Availability, Delivery, Quality, Price and Time on Online Shopping Consumer Satisfaction

Natasya Novialeta, Muhammad Ramadhan Slamet

2020

Abstract

Technology that is increasingly developing now is able to increase various kinds of influences for its users. The technology used today is not only focused on communication and information technology but also is used as a means to conduct trade transactions with a variety of unlimited marketplaces. This study aims to determine the selected factors that influence online shopping consumer satisfaction conducted in Batam. There are six factors that will be used as independent variables in this study, security, information availability, delivery, price, and time. This study uses primary data in the form of a survey with a questionnaire as a research instrument measured using a 1-5point Likert scale. The sampling technique in this study used convenience sampling. The sample used in this study was 200 respondents. The analytical tool used in this study is multiple regression and t-test. The results of this study are the quality, price and time have a significant effect on online shopping consumer satisfaction, while security, information availability, and delivery have no significant effect on online shopping consumer satisfaction. The limitation of this study is that it only uses the population in Batam. Suggestions for further research are expected to be able to increase the population with a wider area and add other variables that affect consumer satisfaction online shopping.

Paper Citation

in Harvard Style

Novialeta N. and Slamet M. (2020). The Effect of Security, Information Availability, Delivery, Quality, Price and Time on Online Shopping Consumer Satisfaction. In Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-517-3, pages 5-11. DOI: 10.5220/0010353500050011

in Bibtex Style

@conference{icaess20,
author={Natasya Novialeta and Muhammad Ramadhan Slamet},
title={The Effect of Security, Information Availability, Delivery, Quality, Price and Time on Online Shopping Consumer Satisfaction},
booktitle={Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2020},
pages={5-11},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010353500050011},
isbn={978-989-758-517-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - The Effect of Security, Information Availability, Delivery, Quality, Price and Time on Online Shopping Consumer Satisfaction
SN - 978-989-758-517-3
AU - Novialeta N.
AU - Slamet M.
PY - 2020
SP - 5
EP - 11
DO - 10.5220/0010353500050011