resource feasibility; (4) organizational, relating to
organizational capabilities (owners and employees);
(5) competitive, related to competitiveness. Thus, it
can be concluded that entrepreneurial activities can
be seen from marketing, organization, finance,
competitiveness and production power. In line with
Sari's research. Set, al (2015), it is known that the
higher the activity of entrepreneurial characteristics
possessed by entrepreneurial women, the more their
entrepreneurial activities will tend to increase.
However, in reality, women as entrepreneurs still
face gender bias issues in society.
According to Ardhanari (in Widowati, 2012),
women who are entrepreneurs in MSME have
several obstacles in running their business. Among
these obstacles are related to creativity, the ease of
obtaining capital as working capital, and gender
equality. Gender is not natural, can change and can
be exchanged between people depending on the
culture of a place (Puspitawati, 2013). There are
several salient differences between women and men
entrepreneurs. According to Alma (2001), women
entrepreneurs are tolerant and flexible, realistic and
creative, enthusiastic and energetic and able to relate
well to the community and have a medium level of
self-confidence. Meanwhile, the self-confidence
possessed by men tends to be higher than most
women.
2.2 Business Motivation
Hasibuan (2003) explains that the notion of
motivation is the provision of a driving force that
creates a person's enthusiasm for work so that they are
willing to cooperate, work effectively, and are
integrated with all their efforts to achieve satisfaction.
According to Kreitner & Kinicki (2005), motivation
is a psychological process that enhances and directs
behavior to achieve goals.
Mc.Clelland in Hasibuan (2003) suggests the
following types of motivation 1) Achievement
Motivation is a desire to overcome or beat a
challenge, for progress, and for growth; 2) Affiliation
Motivation is the urge to make relationships with
other people; 3) Competence Motivation is an
encouragement to perform well by doing high quality
work; and 4) Power Motivation is the urge to be able
to control a situation and the tendency to take risks in
overcoming the obstacles that occur.
According to Gemina D. et, al (2016) that through
entrepreneurship, a person will be motivated to get
minimal rewards in the form of profit, freedom,
personal dreams that may come true, and
independence, in addition to having opportunities for
business development and controlling their own
destiny. According to the research results of Gemina
D, et, al (2016), it is explained that business
motivation has a significant effect on business ability,
where the higher the business motivation will be
followed by the business ability.
2.3 Business Competence
According to Suryana in Sihombing et al., (2013)
competence is defined as the knowledge, skills and
abilities of individuals who have a direct influence on
performance. According to Bird in Sihombing et al.,
(2013) Entrepreneurial competence is defined as
basic characteristics such as general and specific
knowledge, motivation, nature, self-image, social
roles and skills that cause birth, business survival and
business growth.
The importance of business competence is in
accordance with the results of Darya's (2012)
research which states that entrepreneurial
characteristics have a positive and significant effect
on business competence or vice versa. The results of
a positive relationship indicate that the higher the
business competence, the higher the positive effect on
the performance of micro and small businesses and
vice versa.
According to Suryana in Yullu Chistiana, et al.,
(2014), it is revealed that the competencies or abilities
that must be owned by entrepreneurs are in real terms
reflected in the ability and willingness to start a
business (start-up), the ability to do something new
(creative, willingness), and the ability to seek
opportunities (opportunity) the ability and courage to
bear risks (risk bearing) and the ability to develop
ideas and pool resources.
2.4 Business Performance
According to Mulyadi (2007), business performance
is the successful performance of personnel, teams or
organizational units in achieving predetermined
strategic goals using expected behavior. Mulyadi also
explained that the success of achieving strategic goals
needs to be measured. In forming the basis of
performance measurement, a strategy is needed to
determine the size and strategy of the initiative to
achieve these goals. According to Gaspersz (2011),
the Balance ScoreCard as a performance management
system provides a balanced emphasis on the financial
aspects from four perspectives, namely finance,
customers, internal business processes and learning/
growth. MSMEs have the ability to exercise
flexibility in facing various environmental