Development of Web Landing Page for Small and Medium Enterprise Promotion Bussiness

Ferlin Firdaus Turnip, Mai Fernando Nainggolan, George Michael Tampubolon, Arjon Turnip

2020

Abstract

The development of information technology has changed the way of buying and selling transactions in the world. The existence of a marketplace at this time has changed the shopping lifestyle of the people from face to face in a conventional market to online shopping. Small and Medium Enterprises (SME) are small home business units that have around 5-10 employees. Technological advances make the SME players have to be creative in marketing their services or products in order to survive and increase sales. The existence of a marketplace and its features that normally only focus on providing product brochures and sell&buy online transactions makes it difficult for SME owners to introduce their business in detail. An exposure of complete information about owners, businesses and services, customers, testimonials, and other online information that can be accessed by the public is needed. Complete and structured information will increase the trust of service or product users. This study aims to build a web landing page that is used to promote SME's product or service business. Application development is carried out using a waterfall model with UML-based system modeling. The programming language used is PHP with the Codeigniter 3.1 framework and uses the MVC concept. Website design using CSS Framework Bootstrap and Javascript Library using Jquery. The RDBMS used is MySQL with the XAMPP tool. The results of this study are a website dashboard and landing page display that can be used to promote business.

Paper Citation

in Harvard Style

Turnip F., Nainggolan M., Tampubolon G. and Turnip A. (2020). Development of Web Landing Page for Small and Medium Enterprise Promotion Bussiness. In Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT, ISBN 978-989-758-501-2, pages 622-629. DOI: 10.5220/0010370800003051

in Bibtex Style

@conference{cesit20,
author={Ferlin Firdaus Turnip and Mai Fernando Nainggolan and George Michael Tampubolon and Arjon Turnip},
title={Development of Web Landing Page for Small and Medium Enterprise Promotion Bussiness},
booktitle={Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,},
year={2020},
pages={622-629},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010370800003051},
isbn={978-989-758-501-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,
TI - Development of Web Landing Page for Small and Medium Enterprise Promotion Bussiness
SN - 978-989-758-501-2
AU - Turnip F.
AU - Nainggolan M.
AU - Tampubolon G.
AU - Turnip A.
PY - 2020
SP - 622
EP - 629
DO - 10.5220/0010370800003051