Promotion Optimization Model Marketing-Integrated as a Strategy to Increase Destination-leisure Visit on a Tourist Object in the District Ciamis

Amirudin, Heri Setyawan

2020

Abstract

The World Tourism Organization (UNWTO) predicts business-MICE will recover in 2022 due to the Corona virus outbreak. So, what should be done? (1) Creating a new branding strategy no worries of corona, enjoy your holiday to business-MICE players (2) Promoting safety and healthy tourism to international travellers (3) Supporting destination-leisure players / activists in the tourism industry, for example the government and banks provide relaxation of bank lending, reduced electricity and water costs, reduced local government tax levies. (4) Strengthen tourism mitigation SOP (disease outbreaks and natural disasters). Indonesia is a country prone to disasters, meaning that we are close to natural disasters at any time such as volcanoes, landslides, floods, or non-natural disasters such as the Covid-19 pandemic outbreak (5) Priority for ecotourism (combining nature and culture) rather than mass tourism. Because people will be more selective in choosing private tours than group tours and avoid mass tours (6) Using social media to promote aggressively, for example via Instagram and Facebook. It is necessary to design a business-leisure information system application, based on Android, in which, there is a collection of tourism industry data that provides data on human resources for business-MICE, types of services, attractions, and business-destinations spread across Indonesia. Apply discounts for aircraft landing and parking fees as well as discounted rental rates for shops and cargo agents at airports in Indonesia.

Paper Citation

in Harvard Style

Amirudin. and Setyawan H. (2020). Promotion Optimization Model Marketing-Integrated as a Strategy to Increase Destination-leisure Visit on a Tourist Object in the District Ciamis. In Proceedings of the 9th Annual Southeast Asian International Seminar - Volume 1: ASAIS, ISBN 978-989-758-518-0, pages 133-137. DOI: 10.5220/0010572500003153

in Bibtex Style

@conference{asais20,
author={Amirudin and Heri Setyawan},
title={Promotion Optimization Model Marketing-Integrated as a Strategy to Increase Destination-leisure Visit on a Tourist Object in the District Ciamis},
booktitle={Proceedings of the 9th Annual Southeast Asian International Seminar - Volume 1: ASAIS,},
year={2020},
pages={133-137},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010572500003153},
isbn={978-989-758-518-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 9th Annual Southeast Asian International Seminar - Volume 1: ASAIS,
TI - Promotion Optimization Model Marketing-Integrated as a Strategy to Increase Destination-leisure Visit on a Tourist Object in the District Ciamis
SN - 978-989-758-518-0
AU - Amirudin.
AU - Setyawan H.
PY - 2020
SP - 133
EP - 137
DO - 10.5220/0010572500003153