Social Media as a Strategic Tool in School Management: Experience of Ukraine and USA

Liubov Kartashova, Nataliia Prykhodkina, Tetiana Makhynia, Hanna Tymoshko, Hanna Tymoshko, Olena Sholokh, Feliks Zhuravlev

2020

Abstract

The article presents the results of the analysis of using of social media in school management in Ukraine and United States of America. Social media is broadly defined as a lot of relatively inexpensive and widely available electronic instruments that allow any person to publish and receive information, collaborate and build relationships with other people. The authors of the article break up social media into social networks, blogs, content hosting. There are some constructive conclusions made in the article. The educational opportunities of social media among Ukrainian specialists are very underestimated. The value of social media as an instrument of the educational process is undeservedly belittled. Many educators treat them with neglect and skepticism, considering social media exclusively as an entertaining resource. Using of social media for educational purposes is perceived by American students, teachers, researchers as self-evident and inalienable function. The American didactic experience reveals that social media can be successfully used to arrange the work of the teaching staff and students, hold individual and collective consultations enhancing intellectual and creative potential of students. The data reports ``Global Guide 2020'', ``90 days that changed K-12 teaching \& learning: strengthening the bonds of communications'', ``2019 Social Media Trends in Education Report'', ``Digital learning during the pandemic: Emerging Evidence of an Education Transformation'' and the Ukrainian State Education Quality Service for 2020 are analyzed in the article. The authors had a content analysis on the massive open online courses (MOOC) by the Ukrainian platforms EdEra, Prometheus and VUM online and the English ones such as edX, Udemy, FutureLearn, XuetangX and Coursera, whose self-study contributes to the readiness for the effective using of social media in school management.

Paper Citation

in Harvard Style

Kartashova L., Prykhodkina N., Makhynia T., Tymoshko H., Sholokh O. and Zhuravlev F. (2020). Social Media as a Strategic Tool in School Management: Experience of Ukraine and USA. In Proceedings of the 1st Symposium on Advances in Educational Technology - Volume 1: AET, ISBN 978-989-758-558-6, pages 196-210. DOI: 10.5220/0010922400003364

in Bibtex Style

@conference{aet20,
author={Liubov Kartashova and Nataliia Prykhodkina and Tetiana Makhynia and Hanna Tymoshko and Olena Sholokh and Feliks Zhuravlev},
title={Social Media as a Strategic Tool in School Management: Experience of Ukraine and USA},
booktitle={Proceedings of the 1st Symposium on Advances in Educational Technology - Volume 1: AET,},
year={2020},
pages={196-210},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010922400003364},
isbn={978-989-758-558-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Symposium on Advances in Educational Technology - Volume 1: AET,
TI - Social Media as a Strategic Tool in School Management: Experience of Ukraine and USA
SN - 978-989-758-558-6
AU - Kartashova L.
AU - Prykhodkina N.
AU - Makhynia T.
AU - Tymoshko H.
AU - Sholokh O.
AU - Zhuravlev F.
PY - 2020
SP - 196
EP - 210
DO - 10.5220/0010922400003364