A Study on Gamification Effectiveness

Petar Cvetkovic, Charly Harbord, Helmut Hlavacs

2020

Abstract

Studies have shown that gamification increases motivation and user experience when it comes to a certain behavior or completing a process. Gamification is often deeply associated with naíve animations and stylized text. This paper addresses the effect that visual representation has on the motivation of a subject by measuring their motivation after completing a mundane process, with both entertaining gamification elements as well as gamification elements presented in plain text. For the purposes of this study a within subject design was used to gather data. Participants completed the same mundane task three times, once without any gamification elements, once with pragmatic feedback and once with entertaining feedback. After completion, the participants filled out the same Likert scale survey. The results, evaluated using the Wilcoxon Signed-Ranks test method, indicated that there was not a significant difference in user motivation between the visually stylized and plain text feedback. If conducted on a larger scale, this discovery could lead to a reduction in both time and cost for gamification development.

Paper Citation

in Harvard Style

Cvetkovic P., Harbord C. and Hlavacs H. (2020). A Study on Gamification Effectiveness.In Proceedings of the 12th International Conference on Computer Supported Education - Volume 2: CSEDU, ISBN 978-989-758-417-6, pages 236-244. DOI: 10.5220/0009340102360244

in Bibtex Style

@conference{csedu20,
author={Petar Cvetkovic and Charly Harbord and Helmut Hlavacs},
title={A Study on Gamification Effectiveness},
booktitle={Proceedings of the 12th International Conference on Computer Supported Education - Volume 2: CSEDU,},
year={2020},
pages={236-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009340102360244},
isbn={978-989-758-417-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 12th International Conference on Computer Supported Education - Volume 2: CSEDU,
TI - A Study on Gamification Effectiveness
SN - 978-989-758-417-6
AU - Cvetkovic P.
AU - Harbord C.
AU - Hlavacs H.
PY - 2020
SP - 236
EP - 244
DO - 10.5220/0009340102360244