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a customer, and the customer pays the paper coupon
to a store.
When customers pay with paper coupons, a
special menu is offered at a great price. The aim is for
customers to enjoy the great menu and continue to be
a fan of the store and keep coming to the store.
2.2 Validation and Implementation
Issues of Regional Electronic
Coupons
We examined the validity of electronic coupons to
solve the problem of event management using paper
coupons. Next, we clarified the issues of
implementing electronic coupons.
In the event operation using paper coupons, there
are problems that it is necessary to manually count the
number of paper coupons and it is difficult to grasp
the state of the event. Conventionally, stores had to
bring paper coupons received from customers to the
event organizer after the event, count the number of
coupons, check sales, and exchange money with the
organizer. Sometimes it was discovered that coupons
had been lost and counting them was a heavy burden.
Also, the event organizer could not check only the
sales results, and could not monitor customer
behavior and hourly sales.
The regional electronic coupon is effective in
solving this problem. The regional electronic coupon
digitizes the payment method like digital currency.
Instead of physically paying with paper coupons, you
pay with electronic coupons on your smartphone.
Because it is digitized, it is possible to record who
paid whom and when. Therefore, sales can be
calculated automatically, and event status can be
monitored from sales data. The burden on the store is
reduced, and the event organizer can grasp the state
of the event in detail.
However, there were three issues to implement
the regional electronic coupon. The first point is to
consider how to introduce digital devices without
installing them in stores. Most of the stores
participating in “Town Bar” are private stores, and it
is difficult to bear the additional cost of introducing
the regional electronic coupon. The second point is
the creation of a new settlement method that has the
characteristics of “Town Bar”. Existing digital
payment methods cannot be used because digital
terminals for payment cannot be installed in stores.
Therefore, a new settlement method is needed. The
third point is to provide a means to grasp the entire
event and details. It is impossible for event organizers
who are not data analysis experts to output payment
data to an electronic file and analyze it with
spreadsheet software.
2.3 Proposal of Regional Electronic
Coupon Management System
We propose a regional electronic coupon
management system to solve the regional electronic
coupon implementation issues shown in Section 2.2.
Table 1 shows the functions that require the proposed
system to solve the problems in Section 2.2.
Table 1: Functional requirements of regional electronic
coupon management system.
Payment with
a single
smartphone
The ability to make payments using
only the smartphones owned by
customers.
Interaction
between
customers and
stores
The system has a function that allows
customers and stores to interact with
each other during settlement.
Event
management
and analysis
The ability to manage and analyze the
status of the entire event.
The ability to complete payments with a single
smartphone solves the problem of implementing
regional electronic coupons without installing new
digital devices in stores. Implementing this function,
regional electronic coupons can be introduced
without placing an economic burden on local stores.
The settlement function with interaction between
the customer and the store solves the problem of
creating a new payment method with the
characteristics of "Town Bar". The settlement
function with interaction between customers and
stores solves the problem of creating a new settlement
method that has the characteristics of a “Town bar”.
By realizing this function, it is possible to introduce a
local electronic coupon that is different from the
existing settlement method, while taking advantage of
the significance of "Town Bar" whose main purpose
is to rediscover the local area.
The function to visually check the entire event and
individual details solves the problem of providing a
means to grasp the status of the event. Adding this
function, the event organizer can analyze the situation
of the entire event, use it for the next event, and
advertise the success of the event.
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