do this, it is necessary to distinguish between the
approaches that create the greatest benefits, and then
multiply their incidence (Koch, 1998).
In our opinion, it is crucial that the developed
learning environment should be focused on the most
important issues thus achieving possibly higher
efficiency. One of the key aspects is the quality of the
course and its suitability for the student group or the
individual student. It is important that students use
their study time as efficiently as possible, but it is also
important that the course content is not overly
complex. Too complicated or irrelevant content of the
course may cause loss of motivation, which would
inhibit further learning.
2 COURSE DESIGN FOR
SUFFICIENT USER BEHAVIOR
DATA GENERATION
In light of the problem highlighted in other studies
(Robinson, Cook, 2018), the clicks made in the course
should also be considered in conjunction with other
parameters, to determine the point where the student
has lost focus and, instead of being an active learner,
has become a presence imitator.
Robinson and Cook point out that the metrics that
include only evidence of the student's presence in the
course “speak neither to the quality of the activity nor
to its “stickiness”. Similarly, such indicators are poor
predictors of repeat engagement (student motivation).
Like the disengaged student in a physical classroom,
logging in and out does not prove much beyond the
fact that a student entered and exited the learning
environment” (Robinson, Cook, 2018).
This is also confirmed by research of other
authors. According to Szulanski's hypotheses,
knowledge stickiness positively correlates with
causal uncertainty, lack of motivation on the part of
the knowledge source and recipient, lack of
credibility of the source, lack of knowledge transfer
and receiving capacity, poor organizational context
and arduous relationship between the provider and the
recipient (Szulanski, 2003).
Studies have confirmed that sustained motivation
is essential to the success of a course and that it can
be shaped. Several studies (Gopalan, Abubakar,
Zulkifli, Alwi, Che Mat, 2017) have found that
intrinsic motivation and academic achievement share
significant and positive bonding and such motivation
is able to spread the positivity and ensure long-term
sustainability of the gained knowledge. Although
external evaluation may motivate action, it may not
produce the desired result in the long run. Students
can strive for rewards rather than their knowledge,
and for this reason it is very important that they are
motivated intrinsically (Gopalan, Abubakar, Zulkifli,
Alwi, Che Mat, 2017).
Considering this, we focused on providing this
type of motivation when designing our course
content. In the process of developing it, we took into
account the findings of other researchers that intrinsic
motivation comes from the satisfaction resulting from
the successful completion of a task. It does not
directly affect academic success. However, it strongly
correlates with independent learning and cognitive
strategy use (Levy, Campbell, 2008). The findings of
another study (Dennis, Phinney, Chuateco, 2005)
show that both personal / career motivation and lack
of peer support are important predictors of college
commitment, even when the impact of academic
ability, as indicated by the high school Grade Point
Average, is controlled. The authors of this study
(Dennis, Phinney, Chuateco, 2005) emphasize the
need to create an ecosystem that includes the
necessary support for students and helps them adapt
to the study process in order to positively influence
their learning success.
To create a motivational course design, the
authors examined the student activity data in the
context of a system of short e-content subunits and
multiple-choice questions that are included in the
course content. The goal of this system is to transform
the student from a passive observer into an active
thinker, thus facilitating his / her knowledge
acquisition.
Reducing this circumstance was one of the tasks
of the questions system developed by the authors - to
keep the students’ attention by regularly engaging
them in answering questions in the context of the
subject being learned. The e-course used in the study
was adapted to generate more user behavior data in
each course unit. This was ensured by the placement
of relevant questions at the beginning and end of each
topic. Students were informed that the answers to
these questions would not be considered in the final
assessment, however, answering them is part of the
study process. The students accepted additional
questions as motivating and helpful.
In order to provide the necessary environment for the
study, the blended learning study course that was used
in the previous study was updated (Daugule,
Kapenieks, 2018). The e-course used in the study was
designed in the Sakai e-learning environment. This
study includes research on 61 student activities and
learning outcomes in a Basic Business study course.
Each unit was divided into 3 to 8 subunits. Each