Mitigating Privacy Concerns by Developing Trust-related Software Features for a Hybrid Social Media Application

Angela Borchert, Aidmar Wainakh, Nicole Krämer, Max Mühlhäuser, Maritta Heisel

2021

Abstract

As the past has shown, many providers of social media services consistently demonstrate an insufficient commitment to user privacy. This has led to an increase in users’ privacy concerns. Several privacy-preserving alternatives were proposed in the research community and the market. However, these platforms face the challenges of proving and demonstrating that users’ privacy concerns are addressed within their scope as well as gaining users’ trust. In this work, we mitigate privacy concerns and enhance the trustworthiness of privacy-preserving social media, in particular a hybrid social media application. For that, we develop trust-related software features elicited with the TrustSoFt method. We evaluate the impact of the specified features on the privacy concerns as well as on the trustworthiness of the examined application by conducting an extensive user study. Furthermore, we analyze the relationships between information privacy concerns, trusting beliefs, risk beliefs, and willingness to use in the context of hybrid social media. Results reveal the special importance of addressing particular concerns, such as “Awareness of Privacy Practices”.

Paper Citation

in Harvard Style

Borchert A., Wainakh A., Krämer N., Mühlhäuser M. and Heisel M. (2021). Mitigating Privacy Concerns by Developing Trust-related Software Features for a Hybrid Social Media Application. In Proceedings of the 16th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE, ISBN 978-989-758-508-1, pages 269-280. DOI: 10.5220/0010450302690280

in Bibtex Style

@conference{enase21,
author={Angela Borchert and Aidmar Wainakh and Nicole Krämer and Max Mühlhäuser and Maritta Heisel},
title={Mitigating Privacy Concerns by Developing Trust-related Software Features for a Hybrid Social Media Application},
booktitle={Proceedings of the 16th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,},
year={2021},
pages={269-280},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010450302690280},
isbn={978-989-758-508-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 16th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,
TI - Mitigating Privacy Concerns by Developing Trust-related Software Features for a Hybrid Social Media Application
SN - 978-989-758-508-1
AU - Borchert A.
AU - Wainakh A.
AU - Krämer N.
AU - Mühlhäuser M.
AU - Heisel M.
PY - 2021
SP - 269
EP - 280
DO - 10.5220/0010450302690280