Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms

Oliver Weisshuhn, Christian Greiner, Allan Ramdhony

2021

Abstract

The emerging platform economy is transforming the maritime freight logistics industry. In particular, blockchain-based industry platforms offer enormous potential for enhancing efficiency in the supply chain network. This paper draws on the principles of platform business modelling to develop a framework for global information technology companies to enable a transformation of their current service and software-oriented operations into a platform business model. A qualitative study was conducted integrating theoretical insights from relevant extant literature and empirical evidence based on semi-structured interviews with 15 experts from a global information technology company and the maritime industry. A multi-layered approach to data analysis allowed the identification of a set of interdependent generative causal factors that underlie the platform business model transformation. The findings point to the cross-sector partnership and governance as the dominant causal mechanisms driving the platform business model transformation. This led to the development of a new platform business model framework - named the 4/9 Platform Business Model Canvas (4/9 PBM-C) - which can be seen as a significant development in the current conceptualisation of blockchain-based industry platforms as a means of enhancing the efficiency of maritime freight logistics. The paper concludes with a consideration of the practical implications of the 4/9 PBM-C and its application to other industries.

Paper Citation

in Harvard Style

Weisshuhn O., Greiner C. and Ramdhony A. (2021). Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms. In Proceedings of the 18th International Conference on e-Business - Volume 1: ICE-B, ISBN 978-989-758-527-2, pages 76-85. DOI: 10.5220/0010553800760085

in Bibtex Style

@conference{ice-b21,
author={Oliver Weisshuhn and Christian Greiner and Allan Ramdhony},
title={Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms},
booktitle={Proceedings of the 18th International Conference on e-Business - Volume 1: ICE-B,},
year={2021},
pages={76-85},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010553800760085},
isbn={978-989-758-527-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 18th International Conference on e-Business - Volume 1: ICE-B,
TI - Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms
SN - 978-989-758-527-2
AU - Weisshuhn O.
AU - Greiner C.
AU - Ramdhony A.
PY - 2021
SP - 76
EP - 85
DO - 10.5220/0010553800760085