A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG Products

Krishana Kumar Saraswat, Charu Dutta, Taruna Saxena

2021

Abstract

FMCG is the fourth largest sector in the economy of India. FMCG has a high consumption rate and provides high turnover. FMCG market in India includes toothpaste, cosmetics, toiletries, detergents, snacks, and even pharmaceuticals. Initially, online FMCG consumers were only youngsters especially teenagers but with the passage of time, development of technology and change in living standards, senior citizens are also relying on online FMCG purchase. Hindustan Unilever, Dabur, Patanjali and RP-Sanjiv Goenka group are also major players in FMCG production. Revenue of the FMCG sector in the financial year 2018 reached US$ 52.75 bn and it is expected to touch 103.7 bn in the financial year 2020 [1]. The trend of purchasing FMCG online in Delhi-NCR is increasing in all age groups due to various factors and this paper is an effort to understand the factors which are responsible for online FMCG purchase. While researching about FMCG it has come to the notice that notwithstanding an increase in online purchase of FMCG consumers has a liking towards the traditional purchase that is by visiting nearby shops and malls. This paper will help in understanding the behavior of FMCG consumers in online as well as traditional purchase.

Paper Citation

in Harvard Style

Saraswat K., Dutta C. and Saxena T. (2021). A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG Products. In Proceedings of the 3rd International Conference on Advanced Computing and Software Engineering - Volume 1: ICACSE, ISBN 978-989-758-544-9, pages 73-80. DOI: 10.5220/0010562800003161

in Bibtex Style

@conference{icacse21,
author={Krishana Kumar Saraswat and Charu Dutta and Taruna Saxena},
title={A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG Products},
booktitle={Proceedings of the 3rd International Conference on Advanced Computing and Software Engineering - Volume 1: ICACSE,},
year={2021},
pages={73-80},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010562800003161},
isbn={978-989-758-544-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Advanced Computing and Software Engineering - Volume 1: ICACSE,
TI - A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG Products
SN - 978-989-758-544-9
AU - Saraswat K.
AU - Dutta C.
AU - Saxena T.
PY - 2021
SP - 73
EP - 80
DO - 10.5220/0010562800003161