Long-term and short-term financial planning and
financial management in the SHI "City Polyclinic No.
3" should be carried out exactly for these groups of
services.
So, the analysis and assessment of financial
management of the SHI "City Polyclinic No. 3" for
2017-2019 revealed the following problems:
The share of revenue settlements decreases from
0.41% in 2017 to 0.12% in 2019. Such dynamics is
associated with a decrease in both settlements on
income from the provision of paid services and
settlements with payers on property income (received
from the lease of the organization's premises);
Expenditures from services in 2017-2019 exceed
revenues by RUB 12,432.2 thousand, 3,223.2
thousand and 247 thousand, respectively;
Planned estimates of expenditures have only
partial financial support and the amount of allocations
for the maintenance of the SHI "City Polyclinic No.
3" depends on the state of the local budget and funds
of the OMI;
Actual funding in 2017-2019 is higher than the
approved planning targets. Revenue and expenditure
targets for 2017-2019 are generally not met. In terms
of revenues, the Company achieved 112.36% in 2017,
115.78% in 2018, 108.75% in 2019. This is due to
additional funding of planned funds from the OMI.
The execution of actual expenditures exceeds the
approved expenditures by 119.41%, 118.4% and
111.01%, respectively. This is mainly due to an
increase in utility bills and other expenses of the
institution.
It should be noted that the practice of foreign
companies providing voluntary health insurance
policies to their employees as part of the social
package is becoming widespread in Russia.
Undoubtedly, insurance companies, providing AMI
services, cooperate with various public and private
medical institutions, with the SHI "City Polyclinic
No. 3" has a significant competitive advantage in the
market of medical services, especially in the sector of
research and operations.
One of the directions for implementing marketing
policy in the SHI "City Polyclinic No. 3" is to
increase revenues for paid services by stimulating
demand and active cooperation with insurance
companies that provide voluntary health insurance.
To assess the effectiveness of the proposed project, a
matrix scenario modeling method was used, taking
into account negative, positive, and weighted average
scenarios. The advantage of the applied model as a
method of assessment of efficiency of investment
projects is that it allows, by varying the two main
variables (discount and expected growth in demand
for services), to determine the effectiveness of
projects for both individual groups of services and for
commercial activities of the outpatient clinic as a
whole.
The project was planned on a monthly basis for
2020, which allowed for the seasonality of demand
for some services. It is supposed that conditions of
cooperation between the SHI "City Polyclinic No. 3"
and insurance companies provide for 15% discount
for outpatient and polyclinic services, 13% discount
for in-patient services, 7% discount for examinations
and surgeries.
So, the weighted average annual net cash flow of
the project under consideration equals to RUB 260.5
thousand. Net cash flow for the project varies from
RUB 7.65 thousand in July for the negative scenario
to RUB 41.52 thousand in November for the
optimistic scenario.
When implementing the considered project with
the given variables (the value of the discount for
voluntary health insurance and the expected increase
in demand for services) the SHI "City Polyclinic No.
3" in the forecast for 2020, without actually making
any direct costs, due to cooperation with insurance
companies and using its competitive advantages in
comparison with other medical institutions
(availability of modern equipment and highly
qualified specialists), both public and private, can get
from (RUB 2,711 thousand) by 9.61% compared to
2016.
It should be taken into account that the
calculations used rather low indicators of average
monthly and average annual growth in demand for
paid services (about 9% for the weighted average
scenario), while the actual increase in demand in
long-term cooperation with large insurance
companies on voluntary health insurance can be much
higher. This cooperation can become a significant
additional source of profit for the outpatient clinic
from the provision of paid medical services due to the
increased demand for them while providing discounts
on various groups of services.
5 CONCLUSIONS
Thus, increase of cash inflow in the studied
organization, as well as in similar local structures of
health care system of RT, is possible only due to
increase of demand for paid medical services of the
hospital, with relatively constant, adjusted for
inflation, price level. One of the ways to stimulate the
growth of demand for paid medical services is the
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