people, the number of employed population was
8780.8 thousand people, the number of employees
was 6681.6 thousand people, the number of self-
employed workers was 2099.2 thousand people and
the number of unemployed was 440.7 thousand
people.
Since 2000, there has been a clear trend towards
an increase in the number of self-employed people
among the rural population. In 2010, this indicator
was 1908.1 thousand people. This state of matters can
be explained by the fact, that large enterprises in the
agricultural sector stopped to function and former
workers of state farms, collective farms were forced
to shift their efforts to personal subsidiary plots, make
products on their subsidiary plot and sell them on the
local market.
It should be noted, that in 2019 the share of self-
employed workers among the urban population was
15.9%; among the rural population - 35.1%. The
unemployment rate in 2019 compared to 2000
decreased 2.7 times, which is explained by measures,
taken at the state level to stabilize the socio-economic
situation in the country, the development of small and
medium-sized businesses, and the activation of
entrepreneurial activity.
Since the main producers of agricultural products
during the transition to the market were agricultural
enterprises, individual entrepreneurs and peasant or
farm holdings, as well as households, the structure of
employment of the rural population have been
changing during the analyzed period, which is due to
the role of the category of holdings in ensuring food
security.
Meanwhile, during the transition period, due to
aggravated problems, in some areas, there was a
degradation of villages. The level of employment
signals material well-being, the opportunity of
ensuring a good lifestyle. To develop a set of
measures to improve the socio-economic situation in
rural areas, a detailed analysis of the factors
influencing the current trend in the labor market of
rural residents is required (Postnova et al., 2020).
Rural areas significantly differ in their location,
level of development, demographic and social
conditions. For this reason, it is necessary to analyze
their strengths and weaknesses, opportunities and
threats, develop a strategy and tactics for
development, take into account trends in employment
and formation of sources of income (Bryden and
Bollman, 2000).
To solve actual problems in rural areas, an
integrated approach is recommended, that provides
for an increase in employment and incomes of the
population through the development of alternative
forms of employment, diversification of the
economy, improvement of rural areas, and the
introduction of innovations (Khanmagomedov,
2020).
In recent years, much attention has been paid in
Kazakhstan to agricultural, medical, and coastal
tourism. The urban population shows interest in
resting in the countryside, rents premises, goes on
gastronomic and entertainment tours. During the
pandemic, the demand for medicinal products made
from mare's milk increased. There was an opportunity
to come to the farm and take a health-improving
treatment. Among the entertainment services,
horseback riding, hunting, fishing, folk crafts, and
national cuisine are popular (Tikhonova and Shik,
2008).
During the summer season, the flow of tourists,
who want to improve their health and recuperate on
the unique lakes Alakol, Balkhash, the Caspian Sea,
and other water reservoirs is growing every year,
which makes it possible for rural residents to
diversify their sources of income. In a pandemic,
Kazakhstanis preferred to rest at home. Moreover, the
entrepreneurs were well prepared for the beach
season, observed all the prescribed sanitary norms
and rules, and offered catering and accommodation
services in facilities of various comfort levels.
The services of pantotherapy, treatment with
honey products are in constant demand in the East
Kazakhstan region, bordering the Altai Territory of
the Russian Federation, ecological and ethnographic
types of tourism are being developed.
Meanwhile, Kazakhstan adopted state programs
of the development of the tourism industry for 2019-
2025, the development of the agro-industrial complex
for 2017-2021, which will enhance the development
of rural areas, create new job sites, diversify the
agricultural economy, reduce migration flows from
the village to the city, improve the well-being of the
rural population (State Program.2019-2025; State
Program 2017-2021).
The state program should be considered as an
important strategic planning document, in which,
based on an analysis of the current situation, problems
are identified, goals and tasks, measures of state
support are formulated, priorities and directions are
justified, bodies, responsible for the development and
implementation, sources and amounts of funding are
established.
But the remoteness of rural settlements from
cities, insufficiently high quality of the Internet, weak
marketing and advertising campaigns, and a shortage
of qualified personnel slow down the process of the
implementation of the set goals and tasks.