production process is considered. The popular
American futurist Alvin Toffler wrote that such
traditional factors as land, labor, and capital were
giving way to another key factor – knowledge.
Knowledge is a factor in the global powershift. The
knowledge database is being revolutionized, and
advances in different fields of knowledge, far from
the politics, are in fact inextricably linked to today’s
geopolitical explosions (Toffler, 1990). American
sociologist Lewis Mumford even challenged the
materialist dialectic, when said that throughout
human history humanity had had more essential needs
than just getting food. The needs had been based on
human brain capabilities and associated with human
self-identification. The domination of manufacturing
over all other human activities is nothing more than a
distorted view on history and on ourselves (Mumford,
1967).
John Galbraith outlined his vision of a new
industrial society as a key idea of transition in the
production sphere from the power of money to the
power of knowledge (Galbraith, 2004). Peter Drucker
picks out the increase in productivity of intellectuals
who produce knowledge, ideas, information as a key
factor in socio-economic development (Selections,
2004). Spanish sociologist Manuel Castells writes
that information transforms the production process,
makes to improve technologies, knowledge and
management on the base of the technologies,
knowledge and management. This circle increases the
productivity and efficiency of the economy (Castells,
2009). Many modern economists talk about the
information society as a kind of the most acceptable
version of the post-industrial society for today. In the
society, most of the workers are engaged in
production, storage, processing and sale of
information, especially its highest form – knowledge.
Thus, knowledge and professional competencies
are reviewed as a productive resource, capital in
economy that creates, distributes and uses knowledge
to ensure its growth and competitiveness.
«Knowledge enriches all industries, all sectors and all
participants in economic processes», takes the form
of «scientific and various high-tech products,
innovations, highly qualified services, education and
competencies» (Abdikeev, 2014). At the level of
international organizations, we can hear that
information and knowledge are the centre of
sustainable economic growth and development, and
the ability to produce and effectively use information
is becoming a vital skill for many people. In
economic science such concepts as «information
economy», «innovative economy», «knowledge
economy», «intellectual economy», «neo-industrial
economy», «cognitive economy», «creative
economy», etc. have become widespread. In the
context of these ideas, the only way to move towards
the knowledge economy is human capital as a
complex of this knowledge and competencies.
Another aspect of relationship between
information economy and human capital is the
development of consumer values and consumer
culture because of mass production and increase of
goods assortment in the twentieth century. A human
with his knowledge and competencies is not only a
subject of industrial relations, but also an active
consumer. According to the needs raising principle,
the more educated a person is (the more knowledge
and skills he has), the more his needs raise and
become more complex, and the more active he
demands goods and services. In practice, it is already
difficult to distinguish between a producing person
and a consuming person: the satisfaction of some
needs determines the emergence of others. G. Ford
wrote, «Labor is more a buyer than a seller», (Ford,
1926). Lifestyle, wealth level, environment and much
more are formed not by social group, not origin, not
age, not living place, but level of education, social
and professional environment.
We can say that the external, material content of
life depends mainly on the internal content, which is
reflected be the level of human capital’s
development. We began to see it clearly in the
informatization period. American political scientist,
famous researcher of post-industrialism Zbigniew
Brzezinski wrote, «The changes brought about by
communications and computers greatly contribute to
the connectedness of a society whose members are in
continuous and close auditory-visual contacts,
constantly interacting, participating in intense social
trials». Brzezinski supposed that the post-
industrialism was a society, which culturally,
psychologically, socially and economically had been
formed under the technique and electronics affect
(Brzezinski, 2007). Such view made to strengthen the
correlation between the human capital theory and the
knowledge economy concept.
The third important aspect of the human capital
theory development is the socio-psychological one.
The possibility of almost complete satisfaction of
primary needs opens up the potential for secondary
needs implementation. Development of some or many
human capital components furthers the growth of self-
respect, love and favor of others, self-realization, i.e.
everything that meets the «enjoying life» concept. The
psychological nature of the human capital theory
popularity has to be discovered later, throughout the
21st century. However, already today an exciting idea