Features of the Use of CRM Systems as a Tool for Personnel Management in an Organization

Ekaterina Kameneva, Asya Kotandzhyan, Marina Selivanova, Vasily Karaulov

2021

Abstract

Following the country's economic entities along the path of digitalization is fundamental for the economic system of any state. The organization of the activities of any economic entity involves the execution of a certain number of business processes and continuous interaction with counterparties. Effective management of the main processes of manufacturing enterprises, commercial organizations and even small business entities that have a direct or indirect relationship with counterparties will provide CRM systems, which have become widespread in the process of digitalization of the economy. The article substantiates the possibility of using CRM systems in the activities of various types of organizations, not only for automating relationships with counterparties, but also as a tool for hr management, reducing hr risks and threats; demonstrates the main functionality in HR management and methods of implementing CRM tools, taking into account the designated goals. To prepare this work, the methods of systems analysis, synthesis and generalization, as well as the method of interpretation, were applied. The stages of implementation and the main components of the proposed CRM system are advisory and generalized. Within the framework of the specifics of the activity of a particular company, the package of tools can be changed and supplemented.

Paper Citation

in Harvard Style

Kameneva E., Kotandzhyan A., Selivanova M. and Karaulov V. (2021). Features of the Use of CRM Systems as a Tool for Personnel Management in an Organization. In Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" - Volume 1: SES, ISBN 978-989-758-546-3, pages 70-73. DOI: 10.5220/0010683200003169

in Bibtex Style

@conference{ses21,
author={Ekaterina Kameneva and Asya Kotandzhyan and Marina Selivanova and Vasily Karaulov},
title={Features of the Use of CRM Systems as a Tool for Personnel Management in an Organization},
booktitle={Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" - Volume 1: SES,},
year={2021},
pages={70-73},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010683200003169},
isbn={978-989-758-546-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" - Volume 1: SES,
TI - Features of the Use of CRM Systems as a Tool for Personnel Management in an Organization
SN - 978-989-758-546-3
AU - Kameneva E.
AU - Kotandzhyan A.
AU - Selivanova M.
AU - Karaulov V.
PY - 2021
SP - 70
EP - 73
DO - 10.5220/0010683200003169