The Influence of the Financial Strategy on the Development of the
State Corporation
A. D. Trushanina
Faculty of Economics and Business, Financial University under the Government of the Russian Federation
Keywords: financial strategy, state corporation, Rostec, corporation development, financialization.
Abstract: The subject of the study is the influence of financial strategy on the development of the state corporation; the
state corporation "Rostec" was chosen as the object of the study. The article discusses the main approaches to
defining the essence of a financial strategy, its functions. In this work, theoretical methods of scientific
research were used, such as analysis and synthesis, deduction and induction, abstraction, as well as empirical
and mathematical methods, which include the comparison method and the statistical method, respectively.
Attention is paid to the development of the Rostec Group both from the side of retrospective analysis and
from the side of the analysis of long-term development plans of the corporation. The main directions of
development of this state corporation are given. The goal of increasing the share of civilian products in
revenue was considered in detail, tools were proposed to achieve this goal. This made it possible to draw a
conclusion about financial strategy as the basis of the overall development strategy of the corporation,
affecting all business processes, regardless of whether they occur within the corporation or are associated with
the external environment.
1 INTRODUCTION
Determining the relevance of the development of a
financial strategy that develops a corporation, it is
necessary to focus on the issue of increasing the role
of finance in socio-economic relations. This
phenomenon is characterized by the term
"financialization", which reflects the advanced
development of the financial sector in comparison
with the production sector. In the process of
digitalization, it is in the financial sphere that specific
tools appear first, over which the state should exercise
control. At the micro level, the impact of finance is
also great financial risk management becomes a
determining factor in the planning and forecasting of
the corporation's activities for the long term. In
modern conditions, financial risks, such as currency
risks, risks of changes in the market value of
companies, interest rate risks and risks of loss of
financial stability, affect the life of economic entities
no less than production risks. Corporations develop
financial strategies to not only maintain their position
in the market, but also to develop over the years.
State-owned corporations, in turn, serve to ensure
national and state interests, they have a role to play in
the modernization of infrastructure projects in the
country, the financial strategy of such organizations
has an impact on development at the national level.
Before analyzing the problem of the relationship
between a financial strategy and a corporation, you
should study the basic definitions. According to the
Civil Code of the Russian Federation, corporate legal
entities (corporations) are legal entities whose
founders have the right to participate in them and
form their highest body . Corporations are usually
associated with joint-stock companies, but according
to the Code, corporations include partnerships,
cooperatives, and many other types of legal entities.
Corporate governance is the organization of control
over the management system of a company, and the
quality of control affects the assessment of this
company by the financial market.
At the same time, state corporations, according to
Federal Law No. 7-FZ "On Non-Profit
Organizations", are non-profit organizations. A state
corporation is considered to be "a non-member non-
profit organization established by the Russian
Federation on the basis of a property contribution and
established for the performance of social, managerial
or other socially useful functions ". State-owned
corporations:
have a hierarchical structure, for example,
holdings are part of clusters, while companies
196
Trushanina, A.
The Influence of the Financial Strategy on the Development of the State Corporation.
DOI: 10.5220/0010696500003169
In Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" (SES 2021),
pages 196-200
ISBN: 978-989-758-546-3
Copyright
c
2022 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
of equal importance are part of holdings.
Financing also goes "top-down", that is, there
is an organizational and financial subordination
of economic entities that are part of a state
corporation;
to include enterprises of the same profile that
operate on the basis of pooling resources;
to provide the economic entities that are part of
them with the necessary personnel (highly
qualified), they can realize their capabilities for
conducting research and development work (R
& D) and organizing the educational process.
State corporations include large economic
entities, such as Rostec, Vnesheconombank,
Rosatom, and others. State-owned corporations can
be created in any industry, the main thing is to
represent the state interests. Their activities are
inextricably linked with the implementation of the
long-term policy of the state. The criterion for the
effectiveness of such activities is the achievement of
strategic goals. In this paper, the Rostec Group of
Companies will be considered in detail.
The financial strategy is a set of plans and
objectives of the financial activities of the
corporation, calculated for a long period and aimed at
ensuring the effective development of the company.
The financial strategy reflects the financial objectives
of the company's overall strategy. Foreign and
domestic researchers give different definitions of the
essence of the term "financial strategy".
After analyzing the differenced definitions, we
can conclude that foreign and Russian researchers
have a different understanding of the essence of
financial strategy. Russian scientists consider the
financial strategy as one of the components of the
overall strategy of an economic entity. Foreign
experts believe that the financial strategy is of
decisive importance, it is the basis for the positioning
of the corporation in the market. It also contains the
basics of management and goal setting.
The essence of the concept of "financial strategy"
can be revealed through functions. Thus, we can
illustrate the essence of a financial strategy from three
sides. First, the financial strategy is an official
document that contains the principles of management,
the financial goals of the corporation and basic
information on the tools to achieve these goals, ways
to improve the quality of the company's activities,
expressed in financial indicators. Such a document is
of a public nature within the framework of
information disclosure, but it can also be used for
internal use. Secondly, it is part of the overall strategy
of the company, as well as a reflection of the principle
of hierarchical management. Thus, the financial
strategy is based on the overall strategy of the
company, but changes to the existing strategy are
made "from the bottom up" - first in the financial
strategy, then in the overall strategy of the
corporation. Third, the financial strategy serves as a
direction in financial management. In this case, it has
an applied nature and is used in the corporation as a
tool for responding to risks. State-owned
corporations, like other large companies, adhere to
corporate governance standards, but as policy
documents containing specific actions, financial
strategies are only for internal use .
In 2007, a federal law was issued on the creation
of the state corporation "Rostechnologii", later
renamed "Rostec" . The financial functions of Rostec
State Corporation are defined in this law and consist
in ensuring the promotion and sale of high-tech
products. In addition, Rostec is engaged in attracting
investments in various industrial companies,
including companies in the defense industry. Since
this is a non-profit organization, the goals are more
likely to carry the desire of the state to improve the
state of the industry, than the desire to get more profit.
This state corporation was established to promote
the development, production, and sale of high-tech
products, and to support the innovative development
of industry in Russia. Rostec Group combines
holding companies aggregated into clusters by
industry: the Aviation cluster, the Radio Engineering
cluster, and the Armament cluster.
Rostec Group was created during the crisis, when
most companies in the military-industrial complex
were unprofitable or were at the stage of bankruptcy.
Of the 443 enterprises, more than a third were in a
state of crisis, the total loss was 64 billion rubles, the
total debt of enterprises was about 630 billion rubles.
The goals of creating a state corporation can be
considered to ensure the effective management of
state assets, the recovery of industrial enterprises
from the crisis situation, and the improvement of the
quality of domestic products. At the moment, the state
corporation has about 560 thousand employees,
branches are located almost throughout the Russian
Federation. The corporation occupies one of the
highest places in terms of sales, size, and export
volume.
The management of Rostec Group focuses
corporate governance on improving the efficiency of
the use of the property complex. There is a positive
trend in terms of financial results, there is an increase
in consolidated net profit and, accordingly,
profitability of operations. The main performance
indicators of the company for the period 2014-2019
are presented in table 1.
The Influence of the Financial Strategy on the Development of the State Corporation
197
Table 1: Key performance indicators of the company for the period 2014-2019.
Indicator 2014 2015 2016 2017 2018 2019
Revenue, (billion rubles) 964.5 1140 1266 1589.1 1642.7 1771.6
Net profit, (billion rub.) 33.9 99 88 121.3 128.1 179.2
Labor productivity
(thousand rubles / person)
2176 2564 2793 3106 3103 3000
Total (number of
employees, people)
443400 445000 453000 511700 529300 590600
Average salary, (rub/mns) 37140 41000 44000 46700 49500 54400
Source: compiled by the authors on the basis of [Official website of Rostec Group of Companies [Electronic
resource]. URL: https://rostec.ru/].
As can be seen from the table, the growth rate of
Rostec Group in terms of financial indicators is very
impressive-revenue grew throughout the entire
period, net profit for 2019 increased more than 5
times compared to 2014. The total number of
employees in the budgeting loop increased by
147,200 during the period, indicating an increase in
the scope of activities. At the same time, the average
salary became higher than the all-Russian indicator
only after 2013. However, in absolute terms, the
salary level is too low for high-tech enterprises to
compete for qualified personnel. The corporation's
labor productivity (output per employee) has been
declining since 2017, which is a negative factor.
In 2015, the Rostec Group's Development
Strategy for the period up to 2025 was approved. This
strategy includes both long-term financial goals and
desired results, that is, the financial strategy does not
have a separate form in the public domain, but is
included in the overall development strategy. By
2025, Rostec Group plans to achieve the following
results:
Rostec is reaching the level of the world's
largest industrial corporations in terms of
revenue
The share of civilian products in revenue-above
50%
Average annual growth of ruble revenue 17%
EBITDA margin-at the level of the first quarter
of global peers .
By 2025, the state corporation plans to increase
labor productivity and the difference between the
price and the cost of production (that is, it seeks to
reduce production costs) to the level of the world's
best analog companies. In addition, Rostec Group
plans to increase revenue by increasing the range of
manufactured civil products (NGN). The priority
areas of activity are the automotive industry, radio
electronics, and aircraft manufacturing. The
attraction of "smart" capital and the creation of
partnerships are identified as important elements of
the strategy. All this contributes to attracting
additional investments and expanding access to new
sales markets. Rostec Group has experience in
partnership with foreign companies and continues to
develop in this direction. The share of Rostec
enterprises ' products in the state defense order is
more than 30%, and therefore its implementation is
also a strategic priority of the Corporation.
To achieve the goals of the Strategy, goals and
objectives are formed for each cluster (activity areas),
in order to extend them to each organization that is
part of the state corporation. The goal of the
"Aviation" and "Armament" clusters is an average
annual revenue growth of at least 12%, and the goal
of the "Radioelectronics" cluster is an increase of at
least 22%. The tasks of the aviation complex include
maintaining production volumes for the domestic
market and increasing sales volumes in the foreign
market. To achieve this goal, it is necessary to
increase the share of Rostec in the global
consumption of aircraft products. The tasks of radio
electronics manufacturers are to increase sales of new
developments and products based on them, to develop
complex projects aimed at increasing the existing
integration scheme. For the military industry, the
following tasks were identified: maintaining world
standards for the production of weapons and bringing
the development, production and service of weapons
to a level that exceeds global standards. Sanctions
imposed by other countries against enterprises
belonging to the Rostec Group of Companies may
prevent the implementation of strategic goals.
Therefore, the management of the state corporation is
interested in improving operational efficiency,
concluding new partnership agreements, mastering
the production of the latest high-tech products and
optimizing sales mechanisms.
Let's take a closer look at the goal of the Rostec
Group's financial strategy regarding the share of
civilian products in revenue (50% or higher by 2025).
The emphasis should be placed on the production of
high-tech products. According to forecasts, this share
SES 2021 - INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE "ENSURING THE STABILITY AND SECURITY OF
SOCIO - ECONOMIC SYSTEMS: OVERCOMING THE THREATS OF THE CRISIS SPACE"
198
should be about 2429 billion rubles. The traditional
leaders in the production of civilian products are
PJSC " KAMAZ "and JSC" Uralvagonzavod " - the
share of civilian products in revenue is 97% and 38%,
respectively. Gradually, companies from the radio-
electronic "Rostec" with the highest increase in sales
of civilian products, such as JSC "Roselektronika"
(11%), JSC "Shvabe" (31%), are becoming leaders.
The basic strategy for the development of the
production of new civilian high-tech products is as
follows:
1. Determine the list of target markets
2. Create a competitive product and service offer
3. Determine the target development model for
each market (organic model/ M&A model/
joint venture)
4. Attract the necessary human resources
5. Provide the required funding
The State Corporation strives to diversify the
production of civilian high-tech products through a
project-based approach in order to achieve the goal of
the financial strategy. To implement the
diversification program, we have assembled a set of
complementary tools that provide a synergistic effect.
The tools were approved by the Project Committee of
the Rostec Group of Companies.
In order to achieve financial goals in the state
corporation, the NGO "Conversion" and JSC JSCB
"NOVIKOMBANK", which are owned by Rostec,
are involved. The Bank should carry out structuring
of the project financing scheme, financing of defense
industry diversification projects and mezzanine
financing in the short term. The project office of the
federal diversification program in Rostec is the NGO
"Conversion". This organization is engaged in the
development and implementation of state support
tools, the integration of civil products (PGN) in the
implementation of national and investment programs
of state-owned companies, updating the regulatory
framework. The project activity of the NGO
"Conversion" consists in the development of
development strategies in civil markets and business
plans, as well as the" packaging " of projects to attract
funding. The organization is engaged in the formation
and development of a product portfolio, entering new
markets and organizing sales channels, concepts for
creating joint ventures and production sites.
Rostec Group is engaged in creating partnerships
with private companies. Kalashnikov Concern,
KAMAZ PJSC and VSMPO-AVISMA actively
participate in strategic partnerships. In 2018, the share
of Kalashnikov shares sold to private investors
reached 75%. At the same time, the concern itself was
engaged in the acquisition of shares and the creation
of a joint venture, the implementation of a large-scale
program of modernization of production with an
investment of 10.5 billion rubles. The results of these
processes were the entry into new product segments,
new foreign markets for civilian small arms and
revenue growth from 2.3 billion rubles to 15.7 billion
rubles. in three years. The other two organizations
mentioned above also have revenue growth and
production intensification. In general, the creation of
partnerships with private companies-the leaders of
their industries-is one of the most effective tools for
the diversification of the defense industry, providing
both rapid results and sustainable market
competitiveness in the long term.
2 CONCLUSIONS
Thus, the financial strategy becomes an important
tool for the development of any corporation,
including the state one. The financial strategy
contains goals and objectives for the long - term or
medium-term period, in this study, the development
strategy for 10 years ahead was considered. The
mechanisms for achieving the goals of the financial
strategy are not freely available, which is quite
normal. Presumably, they are registered in corporate
documents and serve only for internal use. The
development strategy of Rostec Group until 2025
contains not only financial goals and activities, but
the effectiveness of its implementation will be
evaluated precisely by financial indicators, which
confirms the importance of the financial strategy in
the structure of the overall strategy of the state
corporation. The tools for achieving one of the goals
of Rostec's financial strategy were discussed in detail,
and the most effective tool for diversifying
production is the creation of partnerships with private
companies. The state Corporation "Rostec" has
achieved great success since its creation, bringing
unprofitable enterprises out of the crisis state. The
company's development is achieved through planning
and forecasting in all areas of activity, the
implementation of these plans, and the plans are
reflected in the Strategy. Thus, the development of
the state corporation and the financial strategy are
directly linked, and strategic planning has an impact
on the further activities of Rostec Group.
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