levelled, giving way to understanding the positive
aspects of the process: obtaining benefits, increasing
the number of jobs, the possibility of organizing
family businesses, the development of small and
medium-sized businesses, the development of related
types of business (trade, communications).
The authors identified the prospects for the
development of ecological tourism in the country in
order to be in demand on the world market. For this,
the SWOT - analysis method (Strengths, Weaknesses,
Opportunities, and Threats) was used, in order to
determine strengths and opportunities and maximize
their use, as well as the possibility of levelling
weaknesses and threats. The strengths of the
organization of ecological tourism include a unique
natural potential, a huge number of monuments of
cultural and historical heritage, the location of the
local population, fairly budget prices. Among the
weaknesses, the following can be distinguished: a
small amount of accumulated experience in receiving
tourists, a lack of necessary knowledge in the field of
foreign languages, the consequences of various
environmental emergencies and disasters with
irreversible consequences, an almost absence of
developed infrastructure, a low degree of
popularization of tours and routes that have an
ecological direction. Considering the possibilities, the
following important points can be highlighted: based
on the analysis of statistical data, there is a huge
external demand for ecological tourism, the
possibility of cooperation with neighbouring states in
terms of the development of tourism infrastructure, as
well as significant support from the state. The threats
are the difficulty of obtaining subsidies from the state
and the competition within the tourism sector.
At the present stage, the economy of the Russian
Federation is at the stage of global reform, and there
is a general vector of development that has a social
orientation. Any reforms, as a rule, create the need to
develop mechanisms for interaction of all participants
in the process. The most significant parameters in
these processes are the improvement of the level and
quality of life of citizens.
Considering the reforms through the prism of
socio-economic development and the formation of
economic relations in the field of tourist services, one
cannot but pay attention to the variety of forms of
ownership, types of activities, forms of
interconnection and subordination, all this is due to a
large number of different directions of tourism
activities and the multivariate implementation of
tourist services.
The Government of the Russian Federation pays
special attention to the development of tourist
infrastructure, tourist recreation, the formation of
special economic zones, which is confirmed by the
development of a huge number of programs of
various levels aimed at the formation of tourist
clusters, and accurately showing the profitability of
this area of socio-economic development. Moreover,
developing its own tourist potential, a large number
of programs for spiritual development, moral, civil-
patriotic, physical development of society are being
formed.
The tourism industry is a multifaceted and
multifactorial system, it contributes to the growth of
the number of jobs, the formation of tourist zones
aimed at the development of new types of recreation,
using various natural areas with unique natural
potential; influences the formation of the economy at
different levels; contributes to an increase in the flow
of foreign tourists.
Self-organization and the formation of a service
market are the main directions that can lead to self-
organization, both in the tourism sector and in the
entire service sector. The development of the tourism
sector is very susceptible to the influence of various
factors of the economic and non-economic format,
which creates the need to study relations in the field
of tourism, the ultimate goal of which is to improve
the mechanism for the development and
implementation of the state's socio-economic policy.
In the early stages of development, there were two
forms of tourism: "hard" – a form of maximum
consumption, like a conveyor; “soft” – differentiation
takes place in this type. The reformation led to the
need to change the work of the sphere, focused on
taking into account the individual needs of the
consumer. The form of transition from hard to soft
form contributes to the shift of priorities from the
seller to taking into account the individual
characteristics of buyers.
It is ecological tourism that can be most easily
transformed. The demand for outdoor recreation and
its massive consumption lead to the use of new
territories used for the development of, in particular,
ecological tourism. The main goal of ecological
tourism is to restore the vitality of the human body,
its spiritual and psychological state. Ecological
tourism contributes to the relaxation of the human
body in the natural environment, relieving stress,
restoring the vitality of the body. Time spent in nature
increases the body's performance. Recreational time
includes time to work, rest and sleep. An extremely
important factor is the type of activity that a person is
engaged in during the rest period, since this affects
his further behaviour at work, in the family, in
society.