3. In the area of financing (P2P consumer lending,
P2P business lending, crowdfunding);
4. In the field of capital management (roboediting,
programs and applications on financial planning,
social trading, algorithmic exchange trading);
5. In the area of business support - electronic
accounting, legal and financial instruments;
6. Insurance (P2P insurance, smart insurance);
7. In the field of regulatory technologies
(customer identification and data validation - KYC
solutions, automation of data processing and
compliance, data protection, risk analysis and
possible solutions).
At the same time, banks are also actively
digitalizing the following types of activities:
- Artificial intelligence. Artificial intelligence
helps optimize many lending processes, as well as
information submission.
- Biometrics. Thanks to biometrics, verification
processes are simplified, while interaction between
the bank and the client is simplified.
- Cloud technology. Cloud technology helps to
develop banking applications, analyze the market and
work with data, as well as reduce the burden and
reduce costs in the field of digital technology.
- Robotization. Robotization allows you to
optimize the processes of providing banking services
and products, simplifying the lending process and
reducing the burden on bank staff, while minimizing
the likelihood of error.
- Mobile technology. Mobile banking is the basis
of the digital environment of banks at the moment.
This is a mandatory element in the digitalization
system and its qualitative development will optimize
the interaction of customers with banking products
and services, as well as increase loyalty.
- Big Data and data analysis. Without big data and
analysis, the bank cannot work at the present stage.
This mechanism allows you to increase the profit of
the bank, both in the short term and in the long term.
A huge analyzed array of data increases the ability to
use targeted applications, optimize debts, collect
customer information and many other strategic areas
of activity.
It can be noted that the main direction of
digitalization in the banking sector is focused on
mobile applications, P2P lending and the
development of digital solutions that help optimize
customer interaction processes. Mobile banking is a
priority. However, it is necessary to expand the
Internet throughout the country, which will increase
the number of active users of online banking
applications.
To this end, the national program "Digital
Economy" was created. More than 1 trillion rubles
from the federal budget and 535.3 billion rubles from
extrabudgetary sources for a period of 6 years are
allocated for the development of the Russian digital
economy. According to the targets of the national
program, by 2024, 97% of Russian households and
100% of socially significant infrastructure facilities
should have broadband access to the Internet. Now
these indicators are at the levels of 72.6% and 30.3%,
respectively.
Besides, it is planned to create eight basic data-
processing centers (DPC) in federal districts. The
share of Russia in the global volume of data storage
and processing services should grow from the current
0.9% to 5%. The Bank of Russia also contributes to
the development of digitalization by developing
infrastructure. The Marketplace project has already
been launched - an electronic channel for the sale of
financial products, which is expanding (Bank of
Russia, 2018).
4 CONCLUSIONS
In general, the trend of digitalization of the banking
sector of Russia is positive. Digitalization
fundamentally transforms previously used
management mechanisms, enhances their
effectiveness (Evdokimova Y., Shinkareva O. and
Bondarenko A., 2018). Banks put a lot of effort and
resources into optimizing digital solutions and their
development. The Central Bank is also developing
and improving digital infrastructure, which will be
based on:
- remote identification (biometric),
- Distributed Registry Technology – Masterchain,
- digital profile,
- financial marketplace (which is already
functioning and is actively developing),
- Express Checkout,
- fully electronic document flow,
- increased use of simple and enhanced electronic
signature.
The comprehensive coverage of digitalization
opportunities, the involvement of financial,
regulatory, technological components, as well as the
presence of systematic regulation and supervision of
the activities of financial and credit institutions
provides good starting opportunities for the further
development of positive aspects of digitalization in
the banking sector and the reduction of digital risks
that invariably accompany this process.