proceeds  not  only  cover  the  costs,  but  also  bring 
profit” (Mashrapov, 2015). 
The  problem  at  the  meta-economic  level,  which 
reinforces a special problem in the interaction of the 
traditional  type  of  economic  system  in  the  modern 
digital  economy,  is  reflected  in  the  fact  that  “A 
significant layer of the mass agricultural economy is 
not considered as a subject of an investment project - 
small business, microbusiness - is deleted from state 
support  for  investments.  Herewith,  the  existing 
methodology for assessing the efficiency of the state 
program does not provide for a serious analysis of the 
return on the spent state budget funds” (Chistyakova, 
2018). 
In  the  face  of  meta-economic  stratification,  a 
problem  is  quite  serious,  which  corresponds  to  the 
experience  of  survival  of  small  and  medium-sized 
businesses  in  conditions  of  intense  competition  and 
the dominance of big business. Therefore, “It is very 
tragic, for representatives of small and medium-sized 
businesses  in  Yakutia,  the  problem  with  the  “profit 
hunger”,  as  it  is  commonly  called  in  their  circles, 
should  be  pointed  out.  If  in  previous  periods  the 
average monthly net income of an entrepreneur in this 
sector  of  the  economy  was  40-45  th  RUR,  today, 
businessmen  call  the  amounts  2-3  times  less, 
complaining  that  the  market  has  become  too 
oversaturated, and the main contingent of consumers 
finds other sources of making a purchase ”(Lavrova, 
2014). 
It  is  highly  likely  that  there  is  a  lack  of 
entrepreneurial  literacy  among  medium  and  small 
businesses, which are characterized by typical errors 
and mistakes in professional activity. Therefore, it is 
advisable  if  “an  agrarian  business  specializing  in 
raising  cattle  with  a  dairy  focus  is  quite  rationally 
capable of making a scenario calculation pursuant to 
the accepted methodological formats of financial and 
economic  activities,  in  which  representatives  of  the 
urban population may become co-owners of a part of 
the  herd.  This  method  of  attracting  investment  and 
consumer  interest  of  a  city  dweller  quite  rationally 
contributes  to  solving  issues  of  ensuring  economic 
security,  a  guaranteed  flow  of  products  by  regular 
buyers, getting rid of per capita costs for intermediary 
services, creating a stable sales market and receiving 
financial  resources  for  the  provision  of  additional 
services” (Lavrova, 2013). This vision of the situation 
leads to  the  fact that self-employed  citizens in rural 
areas, who are able to feed and maintain cattle, may 
quite  reasonably  provide  services  of  this  kind  for 
citizens  who  do  not  have  such  abilities  and 
opportunities, that is, mainly for city dwellers. 
3  RESULTS AND DISCUSSION 
3.1  Self-employment of Citizens and 
Professional Income Tax 
Numerous  studies  of  market  instability  and  social 
injustice  respond  to  a  high  degree of  dissatisfaction 
with the economic reality of the population, who are 
forced to solve their problems in non-standard ways. 
For  the  most  part,  it  is  the  desire  to  acquire  and 
consume new, seductive and requiring a large amount 
of  money  spending,  the  most  practical  and  smart 
citizens receive incomes that need to be declared and 
make payments to the budget at the personal income 
tax rate.  
However, there is an opinion that “There is a large 
group of self-employed citizens in Russia, defined by 
us, as we suggest,“ informal entrepreneurs ”,  which 
does  not  fall  under  any  of  the  categories  of  small 
business provided for by the current legislation. There 
are  many  citizens  in  the  country  who,  having  their 
main occupation, find the opportunity to fulfill some 
orders that correspond to their interests, hobbies, the 
need  for  additional  income,  for  instance,  they  may 
teach  to  draw,  conduct  tutoring,  and  therapeutic 
gymnastics.  Such  hobbies  of  a  citizen  may  be 
associated with a commercial interest” (Chernysheva, 
2010).  Opinions  of  this  nature  are  quite  consistent 
with  the  following  definition:  “Self-employment  is 
understood  as  an  independent  organization  and 
conduct  of  entrepreneurial  activity”  (Pavlovskaya, 
2015). 
Accordingly,  the  fiscal  innovation,  introduced 
from  July  1,  2020,  updates  the  tax  status  “Self-
employed  citizen”  and  interprets  it  in  the  academic 
environment as similar to those assigned to a specific 
category  of  person,  which  “conducts  a  freely 
regulated type of business. It is worth considering that 
this  sector  in  the  segment  of  working  citizens  is 
difficult to establish, since it includes both individuals 
and  individual  entrepreneurs.  The  alienation  of  the 
self-employed population is primarily associated with 
the development of a small form of business that does 
not require a staff of employees, and, consequently, a 
large number of costs, that is, it implies a simplified 
structure  of  business  relations”  (Ageeva,  2019). 
Although  “the  position  of  state  authorities, 
management and control  is such that  self-employed 
citizens, for the purposes of accounting, tax and other 
obligatory contributions to the budget of the Russian 
Federation,  include  individuals:  1)  personally 
providing services  to  other  individuals  for  personal 
and  household  needs;  2)  those  engaged  in  the 
production and sale of goods on the basis of personal