Reactivating the Digital Marketing through Psychoeducation in Bank Sampah Lestari Turi

Candra Indraswari, Luqman Mukmin, Azizah Dewi, Febri Wicaksono, Arlan Apriawan, Anang Fauzi

2021

Abstract

Waste will continuously increase following the high number of human population and numerous human life activities. It could be a severe problem if people do not have an awareness of it. A waste bank is one of the management systems commonly established by residents. For example, Bank Sampah (Waste Bank) Lestari Turi was established in 2017 and became a craft industry in Turi, Bantul, Yogyakarta. Its members consist of Turi villagers and additional support personnel from Waste Management System Program (DLH) Bantul. Bank Sampah Lestari Turi sold secondary items, namely craft products, and they are currently facing decreased income due to the Covid-19 pandemic. This research aimed to add marketing knowledge through psycho-education of Waste Bank Lestari Turi in pandemic Covid-19. This research used a qualitative descriptive method with three board community members as the participants. Data were gathered by interview and observation. The result showed a make-shift in understanding marketing methods which from mouth-to-mouth to digital marketing massively. From now on, Waste Bank Lestari Turi has an e-catalog on their own Instagram page.

Paper Citation

in Harvard Style

Indraswari C., Mukmin L., Dewi A., Wicaksono F., Apriawan A. and Fauzi A. (2021). Reactivating the Digital Marketing through Psychoeducation in Bank Sampah Lestari Turi. In Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH, ISBN 978-989-758-603-3, pages 34-39. DOI: 10.5220/0010803500003348

in Bibtex Style

@conference{aicosh21,
author={Candra Indraswari and Luqman Mukmin and Azizah Dewi and Febri Wicaksono and Arlan Apriawan and Anang Fauzi},
title={Reactivating the Digital Marketing through Psychoeducation in Bank Sampah Lestari Turi},
booktitle={Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH,},
year={2021},
pages={34-39},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010803500003348},
isbn={978-989-758-603-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH,
TI - Reactivating the Digital Marketing through Psychoeducation in Bank Sampah Lestari Turi
SN - 978-989-758-603-3
AU - Indraswari C.
AU - Mukmin L.
AU - Dewi A.
AU - Wicaksono F.
AU - Apriawan A.
AU - Fauzi A.
PY - 2021
SP - 34
EP - 39
DO - 10.5220/0010803500003348