Small and Medium Enterprises in the Early Stage of Pandemic: Challenges and Opportunities

Herninanjati Paramawardhani, Trio Kusuma

2021

Abstract

Covid 19 is seen as a thread for business and has an enormous aftermath globally. This study highlights the impact of Covid -19 to the small and medium-sized enterprises, specifically during the early stage of the pandemic in 2020. The research occupies survey method to collect 2013 small businesses scattered in 14 districts in the City of Yogyakarta. The aim is to depict the state of small and medium enterprises during the pandemic and provide solution in order to create more resilience business. The result shows that 37,47% of the samples are forced to do some efficiency by cutting off some of their workers. The ability to produce is decreased up to 50%, as a result, their income is affected. However, in some types of industry, the sales and rate of productions are increased as the impact of Covid -19. In this study, some challenges are found to be faced by all respondents such as difficulties to market their products, decrease in demand, and the most classic problem is financial aspects. The research proposes some steps that can be taken into account by the owner of the business to increase their performance during the pandemic.

Paper Citation

in Harvard Style

Paramawardhani H. and Kusuma T. (2021). Small and Medium Enterprises in the Early Stage of Pandemic: Challenges and Opportunities. In Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH, ISBN 978-989-758-603-3, pages 69-74. DOI: 10.5220/0010804400003348

in Bibtex Style

@conference{aicosh21,
author={Herninanjati Paramawardhani and Trio Kusuma},
title={Small and Medium Enterprises in the Early Stage of Pandemic: Challenges and Opportunities},
booktitle={Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH,},
year={2021},
pages={69-74},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010804400003348},
isbn={978-989-758-603-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH,
TI - Small and Medium Enterprises in the Early Stage of Pandemic: Challenges and Opportunities
SN - 978-989-758-603-3
AU - Paramawardhani H.
AU - Kusuma T.
PY - 2021
SP - 69
EP - 74
DO - 10.5220/0010804400003348