Analysis of Factors Affecting the Income of MSMEs Marketing Products through Gojek during the Covid Pandemic

Shinta Wahyu Hati, Maulia Anishafitri

2021

Abstract

The purpose of this study is to test what factors affect the income of MSMEs who market products through Gojek during the pandemic. Data retrieval and collection techniques using google form. As for data analysis methods using factor analysis. The results of this study showed that there are 32 statement indicators that are in rotation into 6 new factors formed including the capital factor (X1) has the highest loading value of 0.763,the wage or salary factor (X2) has the highest loading value of 0.723,the resource factor(X3) has the highest loading value of 0.827,thefactor Raw materials (X4) have the highest loading value of 0.745,labor quality factor (X5) has the highest loading value of 0.730 and utilization factor (X6) has the highest loading value of 0.755. Then the most dominant MSME income factor influences the factor with a percentage of variance value of 47,797%.

Paper Citation

in Harvard Style

Wahyu Hati S. and Anishafitri M. (2021). Analysis of Factors Affecting the Income of MSMEs Marketing Products through Gojek during the Covid Pandemic. In Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-605-7, pages 80-91. DOI: 10.5220/0010935300003255

in Bibtex Style

@conference{icaess21,
author={Shinta Wahyu Hati and Maulia Anishafitri},
title={Analysis of Factors Affecting the Income of MSMEs Marketing Products through Gojek during the Covid Pandemic},
booktitle={Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2021},
pages={80-91},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010935300003255},
isbn={978-989-758-605-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Analysis of Factors Affecting the Income of MSMEs Marketing Products through Gojek during the Covid Pandemic
SN - 978-989-758-605-7
AU - Wahyu Hati S.
AU - Anishafitri M.
PY - 2021
SP - 80
EP - 91
DO - 10.5220/0010935300003255