Sharing Economy: Perception of Drivers for Online Transportation Gojek

Agista Ade Pertiwi, Nanik Lestari

2021

Abstract

Sharing Economy is an economic-technological phenomenon that is driven by the development of information and communication technology for sharing related to socioeconomics that includes goods and services. One of the transportation service companies in Indonesia that uses the concept of sharing economy is GOJEK. This study aims to determine internal motivation and external motivation that affect one's intention to become a GOJEK driver in Batam City. Internal motivation is measured by perceived attitude, perceived enjoyment, perceived sustainability, and external motivation is measured by the perceived economic benefits and perceived reputation. Measurement of variables was adopted from Hamari's study (2015). This study uses a questionnaire distributed to GOJEK drivers for 1 month with a sample of 130 drivers. The results found, first internal motivation, perceived attitude and perceived enjoyment have positive effect on intention, while the perceived sustainability has no effect. Second, external motivation, economic benefits and reputation has a positive effect on the intention to become a GOJEK driver.

Paper Citation

in Harvard Style

Ade Pertiwi A. and Lestari N. (2021). Sharing Economy: Perception of Drivers for Online Transportation Gojek. In Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-605-7, pages 471-480. DOI: 10.5220/0010936700003255

in Bibtex Style

@conference{icaess21,
author={Agista Ade Pertiwi and Nanik Lestari},
title={Sharing Economy: Perception of Drivers for Online Transportation Gojek},
booktitle={Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2021},
pages={471-480},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010936700003255},
isbn={978-989-758-605-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Sharing Economy: Perception of Drivers for Online Transportation Gojek
SN - 978-989-758-605-7
AU - Ade Pertiwi A.
AU - Lestari N.
PY - 2021
SP - 471
EP - 480
DO - 10.5220/0010936700003255