A Trial Study on Samarinda Identity Element Extraction for the Development of Cake Packaging Design

Andi Hidayanto, Basyarah Hamat, Mohd Dahuri

2021

Abstract

Gabin biscuits are a typical snack from Samarinda which is usually used as souvenirs. The packaging design of, gabin biscuits, which are also a type of traditional cake, hasn’t changed much since its first initiation. So the packaging design needs to be developed according to the times without losing its original identity. From the results of the assignments given to 75 students, the final design was selected to be used as product packaging. In this study using the. Method Packaging Structure Design Process, the gabin biscuit packaging develop through several stages, according to predetermined criteria various computer applications to develop such as. The result of this project is a prototype of gabin biscuit packaging that is equipped with graphics that display associated regional icons display regional identity. After being validated in the field by users, good response from consumers were reported, providing potential design directions for gabin biscuits packaging design that can be adapted by the gabin biscuit industry.

Paper Citation

in Harvard Style

Hidayanto A., Hamat B. and Dahuri M. (2021). A Trial Study on Samarinda Identity Element Extraction for the Development of Cake Packaging Design. In Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES, ISBN 978-989-758-615-6, pages 406-411. DOI: 10.5220/0010946600003260

in Bibtex Style

@conference{icast-es21,
author={Andi Hidayanto and Basyarah Hamat and Mohd Dahuri},
title={A Trial Study on Samarinda Identity Element Extraction for the Development of Cake Packaging Design},
booktitle={Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES,},
year={2021},
pages={406-411},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010946600003260},
isbn={978-989-758-615-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES,
TI - A Trial Study on Samarinda Identity Element Extraction for the Development of Cake Packaging Design
SN - 978-989-758-615-6
AU - Hidayanto A.
AU - Hamat B.
AU - Dahuri M.
PY - 2021
SP - 406
EP - 411
DO - 10.5220/0010946600003260