Development of Creative Advertisement Console for Squeeze Frame and Running Text

Novita Astin, Nandita Ceraka

2021

Abstract

Creative Advertisement is a promotion media used by owner to stick the brand in the memory of their market. As a promotional technique by placing a brand in an impression either in youtube or television programs or movies without fomarly mentioned, creative advertisement is able to familiarize the brand in the memory of the audience without any disturbance. There are various type of creative advertisement,for example squeeze frame and running text.Process running a squeeze frame and running text set in a VMix software. However because the VMix software is a virtual mixer that runs with using keyboard and mouse, then there are limitations in running the software. In this paper, an alternative tool is made that can be used when running the VMix software in the form of a console. Where in the previous function console only regulates audio video input, so in this research is carried out develompment to manage squeeze frames and running text. By using Arduino Uno CH340 as micro controller. The results of this research, console hardware runs well, both for the squeeze frame merger button and the key overlay button for running text. The responses of respondents is interested in this console with a percentage of 95.8 %.

Paper Citation

in Harvard Style

Astin N. and Ceraka N. (2021). Development of Creative Advertisement Console for Squeeze Frame and Running Text. In Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES, ISBN 978-989-758-615-6, pages 942-947. DOI: 10.5220/0010957000003260

in Bibtex Style

@conference{icast-es21,
author={Novita Astin and Nandita Ceraka},
title={Development of Creative Advertisement Console for Squeeze Frame and Running Text},
booktitle={Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES,},
year={2021},
pages={942-947},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010957000003260},
isbn={978-989-758-615-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES,
TI - Development of Creative Advertisement Console for Squeeze Frame and Running Text
SN - 978-989-758-615-6
AU - Astin N.
AU - Ceraka N.
PY - 2021
SP - 942
EP - 947
DO - 10.5220/0010957000003260