Driving Factors Online Shopping in the Era of New Normal

Marike Kondoj, Herry Langi, Yoice Putung

2021

Abstract

Online shopping is not something that has just emerged due to the COVID-19 pandemic. The development of information technology accelerates the growth of infrastructure that makes it easier for consumers to shop online. The increasing use of the internet provides prospects for the development of digital marketing. This research aims to analyze the factors that encourage consumers to do online shopping, especially in North Sulawesi. All respondents have done online shopping is the new normal. This research is a quantitative descriptive study, with a survey method and a questionnaire as the primary data collection tool. To develop the system development with a short development duration, we use the Agile method at this application development stage. Results obtained by 56.8% of respondents argued that the ease of shopping and access to detailed information about products were the driving factors for online shopping, especially during the pandemic. The results of this research are contributing to innovate the development of online shopping applications for MSMEs for coconut-derived products in North Sulawesi.

Paper Citation

in Harvard Style

Kondoj M., Langi H. and Putung Y. (2021). Driving Factors Online Shopping in the Era of New Normal. In Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES, ISBN 978-989-758-615-6, pages 1123-1126. DOI: 10.5220/0010960600003260

in Bibtex Style

@conference{icast-es21,
author={Marike Kondoj and Herry Langi and Yoice Putung},
title={Driving Factors Online Shopping in the Era of New Normal},
booktitle={Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES,},
year={2021},
pages={1123-1126},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010960600003260},
isbn={978-989-758-615-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES,
TI - Driving Factors Online Shopping in the Era of New Normal
SN - 978-989-758-615-6
AU - Kondoj M.
AU - Langi H.
AU - Putung Y.
PY - 2021
SP - 1123
EP - 1126
DO - 10.5220/0010960600003260