Internet Marketing Technologies in the Organization's Activities: COVID-19

Marianna Santalova, Irina Soklakova, Elvira Lesnikova

2021

Abstract

The article discusses Internet marketing technologies for the organization under study in the conditions of COVID-19: features of the company’s promotion in the «Odnoklassniki» social network; development of a content plan layout, an algorithm for creating an advertising video and showing it on YouTube, a methodology for using e-mail, etc.The purpose of the study is to activate the activity of the company under study in such conditions, increase sales, make the company’s brand recognizable, etc.The scientific novelty of the research lies in the development of an algorithm for creating and applying Internet marketing technologies for a company.The information base of the study is the documentation of the company under study, data from the Yandex Metrica website, data from Internet sources and periodicals.

Paper Citation

in Harvard Style

Santalova M., Soklakova I. and Lesnikova E. (2021). Internet Marketing Technologies in the Organization's Activities: COVID-19. In Proceedings of the 2nd International Scientific and Practical Conference "COVID-19: Implementation of the Sustainable Development Goals" - Volume 1: RTCOV, ISBN 978-989-758-617-0, pages 71-76. DOI: 10.5220/0011110800003439

in Bibtex Style

@conference{rtcov21,
author={Marianna Santalova and Irina Soklakova and Elvira Lesnikova},
title={Internet Marketing Technologies in the Organization's Activities: COVID-19},
booktitle={Proceedings of the 2nd International Scientific and Practical Conference "COVID-19: Implementation of the Sustainable Development Goals" - Volume 1: RTCOV,},
year={2021},
pages={71-76},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011110800003439},
isbn={978-989-758-617-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Scientific and Practical Conference "COVID-19: Implementation of the Sustainable Development Goals" - Volume 1: RTCOV,
TI - Internet Marketing Technologies in the Organization's Activities: COVID-19
SN - 978-989-758-617-0
AU - Santalova M.
AU - Soklakova I.
AU - Lesnikova E.
PY - 2021
SP - 71
EP - 76
DO - 10.5220/0011110800003439