University Professor’s Digital Image: Transition from Conventional Image in the COVID-19 Pandemic Period

Tatiana Isaeva

2021

Abstract

Penetrated into pedagogical research from PR, advertising and politics, the concept of "image" is actively used to describe the ideal portrait of a university professor and his/her most demanded professional skills. As a result of rapid spreading of electronic technologies into the educational process of universities, especially during the COVID-19 pandemic, it has become possible to form university professor’s digital image. The relevance of this study lies in the fact that the essence of "professor’s digital image", its content and structure, as well as the ways of posting information in the electronic environment have been studied not sufficiently. In the paper, several trends in the scientific interpretation of the concept of "image" were identified, and the author’s definition of the concept of "university professor’s digital image" was also suggested. The structure and main functions of the professor’s digital image, developed for the first time, convince that its purposeful formation should be perceived as a compulsory element of the professional activity of a university educator, since the digital image not only contributes to the growth of professor’s authority and recognition, but can also attract more interested agents to interact with the university.

Paper Citation

in Harvard Style

Isaeva T. (2021). University Professor’s Digital Image: Transition from Conventional Image in the COVID-19 Pandemic Period. In Proceedings of the 2nd International Scientific and Practical Conference "COVID-19: Implementation of the Sustainable Development Goals" - Volume 1: RTCOV, ISBN 978-989-758-617-0, pages 273-279. DOI: 10.5220/0011119100003439

in Bibtex Style

@conference{rtcov21,
author={Tatiana Isaeva},
title={University Professor’s Digital Image: Transition from Conventional Image in the COVID-19 Pandemic Period},
booktitle={Proceedings of the 2nd International Scientific and Practical Conference "COVID-19: Implementation of the Sustainable Development Goals" - Volume 1: RTCOV,},
year={2021},
pages={273-279},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011119100003439},
isbn={978-989-758-617-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Scientific and Practical Conference "COVID-19: Implementation of the Sustainable Development Goals" - Volume 1: RTCOV,
TI - University Professor’s Digital Image: Transition from Conventional Image in the COVID-19 Pandemic Period
SN - 978-989-758-617-0
AU - Isaeva T.
PY - 2021
SP - 273
EP - 279
DO - 10.5220/0011119100003439