Research on Dynamic Optimization Path Design of Rural Public
Goods Supply System
Wuning Xia
1,2 a
1
Nanjing Xiaozhuang University, Nanjing, Jiangsu, China
2
School of Economics & Management of Northwest University, Xi'an, Shanxi, China
Keywords: Rural Public Goods, Supply System, Dynamic Optimization.
Abstract: The supply of public goods is a dynamic system involving in the supply subject, the supply content and the
mode of supply. Promoting overall revitalization of rural areas and making plans for urban and rural
development as a whole are challenged by insufficient supply, process reengineering, structural adjustment
and dynamic optimization of rural public goods. This paper studied current situation of the rural public goods
supply system with such solid evidences as statistical data, interviews and questionnaires. Then, based on the
characteristics and structural problems of the supply system, the paper expanded the “Two-dimensional and
Two-level” model and designed a dynamic optimization path so as to promote the flexibility and adaptability
between supply and demand, and to promote agricultural and rural modernization.
1 INTRODUCTION
The essential requirements of socialism are
continuous improvement of people’s livelihood and
realizing common prosperity. The “people-centered”
development thought will be more distinctive as to
the constant improvement of people’s living standard
since the 18
th
CPC. With Xi Jin-ping's socialist
economic thought with Chinese characteristics in the
new era, Chinas supply system of public goods and
services had been continuously improved. In all the
eight central “No. 1 documents” from 2013 to 2021,
both the supply system construction and the
alleviation of historical debt problem for the supply
rural public goods were mentioned, which indicated
the public demand expansion of the rural society.
However, current supply system of rural public goods
was still affected by institutional constraints and was
suffered from supply structure imbalanced and low
supply efficiency because of following factors: the
long-term unbalanced development strategy, the path-
dependence of institutional change, the wide
geographical distribution of rural areas, the different
endowment of agricultural resources and three-
industry integration development in different regions,
and the different peasant disintegration degree and
rural population structure as well as cultural
a
https://orcid.org/0000-0002-9613-5419
traditions. The supply of rural public goods was far
beyond to guarantee the demand in terms of both
quality and quantity (Zhao 2020).
China’s rural public goods supply system was
more complicated and particular than that of cities
from historical and structural perspectives. Relevant
researches on the supply of rural public goods had
been carried out in the academic circle and were
increasingly growing especially after the
implementation of the rural revitalization strategy.
We should focus more on the construction of software
conditions needed for farmers to become rich in rural
areas (Yang 2019). It is proposed to combine the top-
level government design with encouragement of mass
participation in order to mobilize autonomous
participation of villagers and establish a performance
evaluation system with more participants (He 2020).
Proposed a multi-level and multi-type rural public
service system with government ultimate
responsibilities and market participation as well as
society coordination (Li 2021). The existing
researches were still to be deepened in terms of
multidisciplinary synthesis, statistical data and door-
to-door interview. The accuracy of the research
results were restricted by the relatively small sample
size. This paper, by means of comprehensive
characteristics of rural public product supply system
52
Xia, W.
Research on Dynamic Optimization Path Design of Rural Public Goods Supply System.
DOI: 10.5220/0011151800003437
In Proceedings of the 1st International Conference on Public Management and Big Data Analysis (PMBDA 2021), pages 52-57
ISBN: 978-989-758-589-0
Copyright
c
2022 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
from macro-statistical data with the micro-interview
and questionnaire survey, and based on the theories of
economics, sociology, politics and public
management, further developed the Two-dimensional
and Two-level model and studied the dynamic
optimization path of rural public product supply in
order to solving existing problems in the supply
structure. This path, by coordinating between
government supply policy arrangement, dynamic
adjustment of the supply content, rational selection of
the supply subject, and supervision and management
of the supply process, aimed to adapt to the changes
of the main social contradictions in the new era, and
follow the dynamic supply and demand balance as
well as the rule of cooperative development urban and
rural areas. As a result, it was expected that supply of
rural public products will be more adaptive and
flexible to the demand; people’s well-being will be
improved continuously; the common social needs of
agricultural development, rural governance and
farmers living will be satisfied and farmers will
obtain much sense of gain and happiness.
2 MATERIALS & METHODS
Based on the reality of the rural public goods supply
system and by means of quantitative analysis and
qualitative analysis, this paper studied the structural
problems and the implicated political and economic
logic of rural public goods supply, and further put
forward a dynamic optimization path. Methods: 1.
Statistical data comparison. Historical longitudinal
comparison and urban and rural horizontal
comparison of fiscal expenditure data were made
based on the 2011-2020 Statistical Yearbook. 2.Field
visit survey. Firstly, the interview outline and
questionnaire were designed; Secondly representative
samples (2150 questionnaires in 18 villages and
towns from 6 provinces) were selected; Thirdly, door-
to-door interview and questionnaire filling were
carried out to obtain evaluations and potential
demand information of farmers on current rural
public good supply.3. Official website browsing.
Official websites of government organizations in
agriculture, health, education, water conservancy,
transportation and so on were browsed to obtain and
analyze policy documents, specific projects and
financial data on the supply of public goods in rural
areas.
3 RESULTS & DISCUSSION
3.1 Growth of Total Supply under
Imbalanced Demand and Supply
According to the historical longitudinal comparative
analysis, total supply of rural public goods tended to
increase. By the end of 2016, 99.3% villages had
access to highways, 99.3% per cent to electricity,
96.8% to libraries and cultural stations, 99.9% to
medical and health institutions and 96.5% to
kindergartens and nurseries. The general public
budget expenditure of the state finance increased to
RMB 2456790.3 billion in 2020. Taking education as
an example, in 2020, the average national general
public budget for education was RMB15280.54, with
a growth of 1.89%, i.e., RMB 14997.44 on year-on-
year basis. The proportion of education funds in the
general public budget to the general public budget
expenditure was 14.78%, with a growth of 0.27%
from 14.51% last year. The total amount of education
funds increased from RMB 238692.9 billion in 2011
to RMB530338.7 billion in 2020. The growth of
education expenditure during 2011-2020 was shown
in Figure 1.
Figure 1 Growth of education expenditure 2011-2020
(RMB 100 million).
However, from the perspective of horizontal
comparison between urban and rural areas, the supply
of public goods was unbalanced between urban and
rural areas. Taking the medical and health
undertakings as an example, according to the main
data bulletin of the agricultural census: 83.39 million
households hadn’t got any water-flushing sanitary
toilets at the end of 2016, accounting for 36.2%; 7.21
million households had water-flushing non-sanitary
toilets, accounting for 3.1%; 28.59 million
households had sanitary latrine pits, accounting for
12.4%; 106.39 million households had ordinary
latrine pits, accounting for 46.2%; 4.69 million
households even didn’t have any latrine pits,
accounting for 2.0%. The number of village clinics
Research on Dynamic Optimization Path Design of Rural Public Goods Supply System
53
fell by 8.16% , from 662894 in 2011 to 608828 in
2020. During 2011-2020, the number of health
technicians per 1000 people in rural areas did not
reach 1/2 of that in urban areas. Returning
to poverty because of illness, difficulties in seeing a
doctor, high cost of getting medical treatment still
existed. There were still gaps in the input of health
resources, the stock of resources per capital and the
accessibility of health services between urban and
rural residents. Comparison of health technicians and
clinics wards per 1000 people between urban and
rural areas was shown in Table 1.
Table 1Comparison of urban and rural medical and health
resources.
Year
Health technicians
per 1000 people
Clinics wards per
1000 people
Urban Rural Urban Rural
2011 7.90 3.19 6.24 2.80
2012 8.54 3.41 6.88 3.11
2013 9.18 3.64 7.36 3.35
2014 9.70 3.77 7.84 3.54
2015 10.21 3.90 8.27 3.71
2016 10.42 4.08 8.41 3.91
2017 10.87 4.28 8.75 4.19
2018 10.91 4.63 8.70 4.56
2019 11.10 4.96 8.78 4.81
2020 11.46 5.18 8.81 4.95
3.2 Supply-demand Imbalance under
Total Supply Growth
Even with the increase of national financial input to
support agriculture, the advancement of urban-rural
integration and the development of rural market
economy, which resulting in total supply of rural
public goods increasing, the structural problem of
supply-demand imbalance was still there, which
contains both excess supply and supply shortage.
According to the data of interviews and
questionnaires collected from 36 villages and
communities in 18 townships of 6 provinces, it can be
seen that with the imbalance of supply and demand
under the condition of total supply growth was mainly
reflected in following respects: 1.the vanity projects
and face-saving projects provided by the grass-roots
governments, such as upgrading projects and idle
rural bookstore didn’t match with the real public
demand of agricultural production and
livelihood;2.Supply of agricultural science and
technology promotion, information services,
environmental protection and other public products
and services were not sufficient;3.the supply of public
goods in agricultural production and rural life
infrastructure and also in education, health care and
social security was not balanced and in a state of
supply shortage. Results of surveys on demand and
supply structure were shown in Table 2.
Table 2Order table of demand structure of rural public
goods.
Type of public products Frequency
Percentage
%
Planting and breeding
technologies and market
information of agriculture
products
1962 91.26
Medical and health
check-up
1913 88.98
Elderly system of villages
956 44.47
Recruitment information
and skill training of
migrant worker
680 31.63
Safe drinking water
609 28.33
Water conservancy
facilities and agricultural
machinery
858 39.91
Bank/rural credit
cooperative loans
420 19.53
Centralized treatment of
garbage
1560 72.56
Public sports, cultural
and entertainment
facilities
1125 52.33
3.3 “Involution” and the “The
Matthew Effect” of Rural Public
Product Supply with Project
System
After 2013, the “One Case, One Solution” fiscal
award was gradually detached from fund-raising and
labor-raising, which promoted the construction of
village-level public welfare undertakings such as
rural roads and bridges, cultural, sports and sanitation
facilities, and village features. In 2019, Langxi
County in Anhui Province arranged 89 cases for “One
Case, One Solution”, and arranged a budget of RMB
8.469 million in 2020. Under the project system
supply, the “Involution” dilemma and the “Matthew
Effect” caused that villages with powerful collective
economic strength, advantageous geographical
location and rich cultural background were more
easily to win project support and become a Model
Village. In Xintai Country Shandong Province, 20
rural public welfare facilities projects were
PMBDA 2021 - International Conference on Public Management and Big Data Analysis
54
implemented in seven townships in 2019, of which
one township won 12 of the projects, accounting for
60%, while only three townships won only one
project each. In addition, due to wide spread of
Chinese rural areas and geographical heterogeneity, 6
representative provinces were investigated based on
the index of expenditure on general public services,
education, science and technology, social security and
employment, health care, agriculture, forestry and
water conservancy. The investigation results showed
strong imbalance among regions as in Figure 2.
Figure 2: General public budget expenditure in 2020 (RMB
100 million).
3.4 Low Recognition of Multi-subject
Cooperative Supply of Rural Public
Products
Government-only supply of rural public products was
changed after going through the compulsory system
change and the induced system change. Now, the
supply subjects extended to all levels of
government(department), market (enterprises), social
organizations, community collective organizations,
village elites, farmers or farmer organizations.
Different structural characteristics and structural
efficiency were reflected in different historical
periods. According to the different stages and
different processes of different levels different
categories of public goods and their supply, multi-
subject supply resulted in different dynamic
combinations through information sharing and
complementary advantages. However, restricted by
the path-dependent effect of institutional change, the
resource endowment of different subjects and the
game of interest relations, coordination of multiple
subjects in supply was insufficient. Goal publicity
was not organically united with interests conjunction.
Total of 186 valid questionnaires, collected from
Anhui, Shandong and Shaanxi provinces showed that
92.47% of the villagers believed that the rural public
goods should be supplied by the government
completely, and no additional funds should be
provided by the villagers; 84.95% of the villagers
believed that rural public goods should be provided
by the village agricultural cooperative; The supply
mode of voluntary organization and market supply
was not highly recognized, accounting for 50%.
Summary of questionnaires regarding supply subjects
of rural public goods was shown in Figure 3.
Figure 3: Summary of questionnaires regarding supply
subjects of rural public goods.
3.5 Further Thoughts and Discussion
Generally speaking, “structure” is a state where each
part of the whole match with each other in certain
order. The rural public goods in essence aim to meet
common interests of rural economic and social
development, which are non-competitive or non-
exclusive in consumption, exogenous in income and
indivisible in utility. The supply structure of rural
public goods is the supply efficiency state where
diversified supply subjects, diversified supply modes,
multi-level and multi-category products are
combined in certain ways. Any change to such
efficiency state, including structure of supply content,
the structure of supply subjects, the structure of
supply mode, the structure of supply region and their
interaction, will cause effect on social and economic
development of rural society.
Compared with previous related studies, this
paper focused on the combination of macro and
micro, objective data and subjective evaluation. As a
result, through analysis to macro-statistical data and
micro-survey data, the panorama supply system
structure of rural public goods was more accurately,
and the optimized path based on the fact of system
structure was more pertinent.
The above mentioned supply system facts and
problems was based on deep level of macro and micro
political and economic logic, and was the product of
the change of political legitimacy, the national
strategy, the limited rational behavior of the
government and the game of multi-stakeholders.
Rural areas have a wider geographical spread.
Therefore, the natural endowment of agricultural
production resources and the status of the integration
Research on Dynamic Optimization Path Design of Rural Public Goods Supply System
55
of the three industries,rural households
differentiation,rural population structure and cultural
traditions varies from region to region. In order to
improve and perfect the supply system of rural public
products and dynamically optimize the supply
structure, it is necessary to expand the Two-
dimension and Two-level model to harmonize supply
and demand from the macro-medium- micro-
level:1.Implementing a balanced development
strategy to construct a public service-oriented
government from macro level;2.Identifying
responsibilities of different governmental organs,
matching financial power and authority of office and
optimizing the structure of financial expenditure from
medium level; 3.Coordinating the relations of
interests, promoting the cooperative supply of
multiple subjects, from micro level. As a result,
general governance mechanisms such as cooperation,
competition and counterbalance could be embedded
into the practical mechanisms such as supply
decision-making, supply input and supply quality
assurance (as shown in figure 4). At last, the supply
system and realization mode of rural public goods can
be improved, where government takes the leading
role and non-government subjects supply endowed
resource.
Figure 4: Mechanism of multi-subject cooperative supply
of rural public goods.
4 CONCLUSIONS
On the road of development, it is inevitable that
public goods are always interacted with private
goods. The supply of public goods is the dynamic
evolution system composed of the supply subject, the
supply content and the supply mode. Compared with
cities, problems encountered in public product supply
in rural areas is more urgent.The cooperative supply
is influenced by resource endowment and social
preference.As an important field of people’s
livelihood construction, the supply boundary of rural
public goods should be adjusted according to the
needs of rural social development, the level of
productive forces and local traditions. Selection of
supply subjects should follow the dynamic
development of coordination and complementation.
Dynamically optimizing the supply system of rural
public goods is an important part of promoting the
overall revitalization of rural areas and making
overall plans for urban and rural development. It is
also an effective means to carry out the people-
centered development thought and to continuously
improve people’s livelihood and promote agricultural
and rural modernization.
Based on analysis and research of macro-
statistical data, micro-interview information and
policy documents of rural public goods supply, this
paper pointed out following main problems in current
supply system of rural public products: 1.Total supply
quantity was increasing, but the supply was
imbalanced between urban and rural areas. So it was
difficult to embody the principle of fairness;2.The
supply was less matched with the demand, which
resulted in both excess supply inefficient in one place
and supply short in other place. Overall speaking,
farmers were not satisfied with current supply
mechanism; 3.The involution of supply of rural
public goods under project mechanism caused the
“Matthew Effect”; 4.multiple subjects participated in
the governance and supply of rural public goods, but
coordination among their interests was difficult,
which hardly drove the cooperative supply. The
supply of rural public goods is a complex dynamic
evolution system. Current situation of and existing
problems in supply system were the result of
comprehensive coordination between historical debt
and realistic resources, between politics and
economy, and between public service-oriented
government and micro interest stakeholder.
Therefore, at the stage of high-quality development,
in the process of promoting the overall revitalization
of rural areas and realizing the modernization of
agricultural and rural areas, we should follow the
standards of productive forces and root on changing
common interests of rural society. Furthermore, we
could design a path of supply system adjustment and
optimization from both supply and demand
perspectives with a view to macro,medium and micro
level.The dynamic development process should be
identifying the big picture priorities of the supply,
financing through multiple channels, expanding
supply subjects and enhance supply vitality, realizing
short-term, mid-term and long-term objectives
gradually and finally reaching organic harmony
among supply policy, supply content, supply subject
PMBDA 2021 - International Conference on Public Management and Big Data Analysis
56
and supply process with external driving force of
structural imbalance and internal driving force of
interest coupling among different supply
subjects.Particularly,such principles as space-time
differences, adaptation demand, multi-subject
cooperation and transparent participation should be
taken into consideration.
ACKNOWLEDGEMENTS
The Inner Logic and Transformation of the Income
Imbalance between Urban and Rural Areas in
China:Based on Local Government Behavior
Choice(19XJC790002); The Study on the Multi-
subject Cooperative Supply of Rural Public Goods in
Jiangsu Province under the Strategy of Rural
Revitalization(JSSCL2019B015).
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