of the three industries,rural households
differentiation,rural population structure and cultural
traditions varies from region to region. In order to
improve and perfect the supply system of rural public
products and dynamically optimize the supply
structure, it is necessary to expand the Two-
dimension and Two-level model to harmonize supply
and demand from the macro-medium- micro-
level:1.Implementing a balanced development
strategy to construct a public service-oriented
government from macro level;2.Identifying
responsibilities of different governmental organs,
matching financial power and authority of office and
optimizing the structure of financial expenditure from
medium level; 3.Coordinating the relations of
interests, promoting the cooperative supply of
multiple subjects, from micro level. As a result,
general governance mechanisms such as cooperation,
competition and counterbalance could be embedded
into the practical mechanisms such as supply
decision-making, supply input and supply quality
assurance (as shown in figure 4). At last, the supply
system and realization mode of rural public goods can
be improved, where government takes the leading
role and non-government subjects supply endowed
resource.
Figure 4: Mechanism of multi-subject cooperative supply
of rural public goods.
4 CONCLUSIONS
On the road of development, it is inevitable that
public goods are always interacted with private
goods. The supply of public goods is the dynamic
evolution system composed of the supply subject, the
supply content and the supply mode. Compared with
cities, problems encountered in public product supply
in rural areas is more urgent.The cooperative supply
is influenced by resource endowment and social
preference.As an important field of people’s
livelihood construction, the supply boundary of rural
public goods should be adjusted according to the
needs of rural social development, the level of
productive forces and local traditions. Selection of
supply subjects should follow the dynamic
development of coordination and complementation.
Dynamically optimizing the supply system of rural
public goods is an important part of promoting the
overall revitalization of rural areas and making
overall plans for urban and rural development. It is
also an effective means to carry out the people-
centered development thought and to continuously
improve people’s livelihood and promote agricultural
and rural modernization.
Based on analysis and research of macro-
statistical data, micro-interview information and
policy documents of rural public goods supply, this
paper pointed out following main problems in current
supply system of rural public products: 1.Total supply
quantity was increasing, but the supply was
imbalanced between urban and rural areas. So it was
difficult to embody the principle of fairness;2.The
supply was less matched with the demand, which
resulted in both excess supply inefficient in one place
and supply short in other place. Overall speaking,
farmers were not satisfied with current supply
mechanism; 3.The involution of supply of rural
public goods under project mechanism caused the
“Matthew Effect”; 4.multiple subjects participated in
the governance and supply of rural public goods, but
coordination among their interests was difficult,
which hardly drove the cooperative supply. The
supply of rural public goods is a complex dynamic
evolution system. Current situation of and existing
problems in supply system were the result of
comprehensive coordination between historical debt
and realistic resources, between politics and
economy, and between public service-oriented
government and micro interest stakeholder.
Therefore, at the stage of high-quality development,
in the process of promoting the overall revitalization
of rural areas and realizing the modernization of
agricultural and rural areas, we should follow the
standards of productive forces and root on changing
common interests of rural society. Furthermore, we
could design a path of supply system adjustment and
optimization from both supply and demand
perspectives with a view to macro,medium and micro
level.The dynamic development process should be
identifying the big picture priorities of the supply,
financing through multiple channels, expanding
supply subjects and enhance supply vitality, realizing
short-term, mid-term and long-term objectives
gradually and finally reaching organic harmony
among supply policy, supply content, supply subject