Theoretical Model of Portfolio Evaluation of Chinese Supply and

Marketing Cooperatives Reform Policy

Ziqing Ye

, Jiaying Chen

, Chaoyang Wen

and Jingren Tian

Business and Tourism School, Sichuan Agricultural University, Chengdu, China

Keywords: Supply And Marketing Cooperatives, Reform Policy, Combination Evaluation, Theoretical Mode.

Abstract: Chinese supply and marketing cooperatives have been committed to the development of agriculture, rural

areas, and farmers. Analyzing the reform policies of supply and marketing cooperatives will help them

organically combine with the development of modern agriculture. Most of the researches on the reform

policies of supply and marketing cooperatives in China are qualitative studies. In view of this, this paper

summarizes the reform policies of supply and marketing cooperatives from different angles, and constructs a

theoretical model of portfolio evaluation of supply and marketing cooperatives reform policies, which

includes policy objectives, policy tools, and policy strength, and puts forward new ideas of the evaluation of

supply and marketing cooperatives reform policies, which is instructive and innovative.

1 INTRODUCTION

China is an agricultural country, farmers are the

smallest unit of Chinese rural society. In China, it

cannot leave the country stable and harmonious social

stability harmony, the people are to the farmers rich

With rich real development, supply the service for the

agriculture cooperation organization has been

committed to the development of the rural

revitalization, analyze the cooperatives reform

policies, to help with the organic combination of

modern agricultural development to accelerate the

process of agricultural modernization, increase

farmers' income and promote the building of an all-

round well-off society, the CPC Central Committee

put forward a series of strategic arrangements around

the issue of rural supply and marketing cooperatives.

The CPC Central government and The State Council

issued a decision on comprehensively deepening the

comprehensive development and reform of rural

supply and marketing cooperatives (Zhongfa [2015]

No.11) clearly states the importance of the reform of

rural supply and marketing cooperatives in rural

development and construction on the rural supply and

marketing cooperatives management service,

https://orcid.org/0000-0002-4385-4116

https://orcid.org/0000-0001-8610-0317

https://orcid.org/0000-0002-8957-8997

https://orcid.org/0000-0001-8427-9157

promote the basic stage society reform, enhance the

ability of organization management. Therefore, under

the new era, the reform of the rural supply and

marketing cooperatives is comprehensively deepened

rural reform important gripper implement the strategy

of rejuvenating the country, and explore the

transformation of the rural supply and marketing

cooperatives may under the new normal and reform

direction is a significant work.

2 LITERATURE REVIEW

Many Chinese scholars have conducted in-depth

research on the development of the supply and

marketing society and expounded the future

development direction of China's supply and

marketing agencies. Ma Xin (Ma 2016) pointed out

that after absorbing the experience of China's

development and marketing cooperatives. It is clear

that the future development direction of the supply

and marketing society is to adhere to the attributes of

cooperative economies; expand the business services

of the supply and marketing society and accelerate the

completion of the comprehensive service economic

Ye, Z., Chen, J., Wen, C. and Tian, J.

Theoretical Model of Portfolio Evaluation of Chinese Supply and Marketing Cooperatives Reform Policy.

DOI: 10.5220/0011152600003437

In Proceedings of the 1st International Conference on Public Management and Big Data Analysis (PMBDA 2021), pages 58-63

ISBN: 978-989-758-589-0

organization. Aspect; Zhang Yu (Zhang 2017)

summarized the experience of foreign and some

provinces in China, proposing the development of

China's modern agriculture inseparable from

agricultural social services, with economic and social

development, professional cooperatives and supply

and marketing agencies become social services Main

provider; Kong Xiangzhi (Kong 2018) pointed out

that the emergence, development and continuous

innovation of farmers' cooperative economic

organizations are one of the important driving forces

to promote rural economic and social development,

and also an important carrier of China's

transformation from traditional agriculture to modern

agriculture. In practice, Chinese farmers have

developed cooperative types that are not completely

in line with the principle of Rothdyer, and supply and

marketing cooperatives also take the development of

cooperatives and county-level cooperatives as

important reform contents, and become an important

force for the development of Chinese cooperatives;

Chen Min (Chen 2020) pointed out that the

recommendations of improving the function of

supply and marketing agency to help rural

revitalization, including the following four aspects:

vigorously promote the construction of the rural

industry, vigorously develop new rural social

services, and actively expand The service area,

struggling to develop a new cooperative economy;

Feng Yawei (Feng 2016) advocated the establishment

of a new rural e-commerce model with the

government as the leading factor, supply and

marketing cooperatives as the main body and farmers'

cooperatives as the main participating groups, which

is conducive to solving the problem of difficult

circulation of agricultural products; Li Tao and others

(Li 2016) believe that although the supply and

marketing cooperatives have undergone many

reforms, they have achieved little success. The

fundamental reason is that the reform of supply and

marketing cooperatives lacks a complete idea design.

From the perspective of strategic management, we

should take the actual needs of farmers in production

and life under the new normal as the starting point.

Based on the theory of organizational life cycle, Zhu

Xingtao (Zhu 2019) can divide the development of

cooperatives into four stages: initial stage, growth

stage, maturity stage and decline stage according to

the standards of growth and adaptability. He believes

that cooperatives are in different stages of life cycle,

and their resource acquisition types and methods are

also significantly different. According to the different

development stages of cooperative life cycle, niche

strategy, brand strategy, joint strategy and change

strategy should be adopted; Wang Guohua, etc.

(Wang 2019) took 95 national policy documents of

online media as the research object, adopted the

content analysis method, and constructed a two-

dimensional analysis framework of online media

policies from the policy tools and policy target value

dimensions through the steps of constructing an

analysis framework, defining analysis units,

classifying content codes and statistical analysis, etc.,

and made statistical analysis on them; From the

perspective of content analysis in Peng Hui (Peng

2017), this paper quantitatively evaluates the related

contents such as policy subjects, policy themes and

policy roles, and analyzes the legal obstacles and

practical problems that restrict the city's scientific and

technological innovation. Qu Zongxiang and others

(Qu 2021) quantitatively analyzed 148 central-level

rural revitalization policy documents based on three

dimensions of policy tools, strategic process and

participants, and explored the distribution

characteristics of policy texts in each dimension; Li

Ming and others (Li 2020) built a three-dimensional

analysis framework including the external structure

of policies, policy tools and policy theme features,

and compared and analyzed the artificial intelligence

policies of central governments. Wang Wei and others

(Wang 2019) cross-analyzed the emergency industrial

policy in three dimensions from seven first-level

measurement dimensions and 38 second-level

indicators by constructing a three-dimensional

analysis framework of policy objectives, tools and

strength; Ma Xubu (Ma 2020) is stated in the research

on public health emergency response policy based on

the perspective of policy tools that usually a single

policy tool analysis does not fully reflect all the

characteristics of a certain policy system, and the

analysis results are not specific enough. At the same

time, policy tools often establish a direct connection

with policy goals, and the two influence and interact

with each other; Liao Yanzhu (Liao 2020) pointed out

in the research on the policy of resuming work and

production from the perspective of policy accuracy,

the research framework of policy accuracy can be

based on the policy subject and policy. The object,

policy objectives and policy tools are constructed in

four dimensions; Li Zi Hanxin (Li 2015) takes policy

objectives, policy tools, and policy coordination and

implementation as the basic dimensions, compared

the 544 technological innovation policies of China

and South Korea, and analyzed the The differences in

technological innovation policies between South

Korea and South Korea and their historical evolution

paths; Ma Xubu (Ma 2020) is based on three-

dimensional analysis framework In the study of

Theoretical Model of Portfolio Evaluation of Chinese Supply and Marketing Cooperatives Reform Policy

public information resource open policy system, three

dimensions are more clear and comprehensive, and

the problems exist; Yang Zheng, Tianjin et al (Yang

2020) use administrative level, policy internal theme

characteristics (policy tool) And policy external

structural characteristics construct three-dimensional

analysis framework, measure research on government

data open utilization; Gong Qi Lin and Liu Ciyin

(Gong 2015) Evaluation of the "Innovation Activity

of Innovation Activities - Innovation Activity Stage -

Innovation Policy Tool" Analysis Framework and Li

Fan et al. (Li 2016) The three-dimensional

comparative research framework of "policy

objectives - policy tools - policy implementation"

proposed when analyzing technological innovation

policies. It can be seen that policy tools are one of the

dimensions of the construction policy analysis

framework classic. Zuiderwijk and Janssen pointed

out that the general mode and laws in the construction

policy analysis framework at all levels, proposed

recommendations for improving open data policies

(Anneke 2019). Although countries have different

cooperative business systems developed in

accordance with their respective national conditions,

their core purposes are to improve agricultural

productivity.

In the existing research in the reform policy of the

supply and marketing, there is no policy evaluation

model, and most of the qualitative text description;

and in the existing policy assessment of the three-

dimensional framework, the selected indicators are

subjective, it is difficult to do from the objective angle

A specific second or three-level indicator subdivision.

At the same time, the lack of combination evaluation

analysis and comprehensive development

suggestions in the research on the development of

supply and marketing cooperatives will have an

impact on the development of the comprehensive

reform policy. As an organization of the Agricultural

Services, the Supply and Market Contains is also the

focus of research and an important driving force for

rural development. Therefore, this paper establishes

the "Policy Target - Policy Tools - Policy" 3D policy

portfolio assessment theoretical model, combining

various aspects of the reform policy of supply and

marketing. Evaluation, thus proposing relevant ideas

for the subsequent reform policy research, making the

China Supply and Market Reform policy assessment

more credible. In each dimension of the index

subdivision, so that the results of the study more

depth, for China's supply and marketing cooperatives

reform policy development of meaningful

recommendations.

3 SUPPLY AND MARKET

REFORM POLICY 3D

ANALYSIS ARCHITECTURE

3.1 Establishing 3D Framework

Figure 1: 3D combination evaluation theoretical model.

3.1.1 X-axis: Policy Target Dimension

Policy goals are the purposes, requirements, and

results that policy implementation expects. Not only

the basic conditions of the policy but also the premise

of policy implementation. Specific policy goals are

the basis of policy assessments and the clear

instructions that performers can follow. In this study,

in the establishment of a policy target dimension

indicator and set quantization standard, refer to the

actual goals of the 2015-2021 Supply and He Lixin

(He 2021) Policy 3D framework assessment

quantitative analysis and summarizing, and

identifying technical reform Innovation,

diversification of public services, organizational

management, and market supply and market

effectiveness four policy target dimension indicators.

3.1.2 Y-axis: Policy Tool Dimension

Borrowing the policy tool classification method of

Roy Rothwell and Walter Zegveld France (Roy

1981), combine the three types of policy tools,

demand, and environmental types. Through the

analysis of all policy text regulations, the high-level

keywords are collected from the reform policy of the

Supply and Marketing Universities, combined with

the refinement indicators of the three faces of the

policy tools of He Jixin (He 2021) and Peng Xiaobing

(Peng 2021), etc. The specific content of policy tools.

Among them, the supply type includes talent team

construction, infrastructure construction, and public

PMBDA 2021 - International Conference on Public Management and Big Data Analysis

service support, demand types include subsidies and

market-shaping, environmental types include

strategic measures, target planning construction, and

supervision control.

Table 1: This caption has one line so it is centered.

Supply

Team building

Infrastructure Construction

Public Service Support

Demand

Subsidy

Market Shaping

Environment

Strategic Measures

Target Planning and

Construction

Supervision and Control

3.1.3 Z-axis: Policy Intensity Dimension

The policy is to describe the indicators of policy legal

effectiveness. This paper combines the relevant legal

experts based on the recommendations of the relevant

legal experts in detail the "Regulations" (2017

revision) of the State Council issued by the State

Council, and the recommendations of the relevant

legal experts, Peng Jisheng (Peng 2008). Level of

type, policy efficacy level, and policy promulgation

department, to describe the size of policy intensity.

Table 2: Policy strength indicators.

Policy strength

The National People's Congress and the legal

issued by its Standing Committee; the Outline

promulgated by the CPC Central Committee and

the State Council

Regulations, instructions, provisions of the

Central Committee of the Communist Party of

China, the State Council, and orders for the

ministries

Provisional regulations, plans, decisions,

opinions, methods, and standards promulgated

by the CPC Central Committee and the State

Council; Decisions, provisions, and regulations

issued by ministries and commissions

Opinions, methods, schemes, guidelines, plans,

plans, interim provisions, detailed rules,

conditions, standards, and regulations issued by

various ministries and commissions of the state

Notice, announcement, letter

4 RESEARCH CONCLUSIONS

AND SUGGESTIONS

All in all, the supply and marketing agency is an

important carrier of China's Sanfang Work, and its

reform policy assessment is particularly important.

From policy objectives, policy tools, and policy

intensity, three basic dimensions, the establishment of

the theoretical model of the reform policy, and should

grasp the theory and connotation.

In view of the research status of the China Supply

and Market Reform Policy, you must do the

following:

4.1 Comprehensively Consider the

Long-term Effects of Development

Goals

To enhance policy goals and pay attention to the long-

term development of sustainability. Continuously

carry out advanced agricultural technology, develop a

new rural model; It is also possible to combine

agricultural colleges and universities, introduce

relevant technologies from colleges and universities

or cooperate with them in depth to maximize the

linkage effect; Strengthen the level and efficiency of

public services, and promote the development of

supply and marketing cooperatives with more

humanized and diversified policy measures. Focus on

the local talents in the region, who can really bring

income to the local area, focusing on high-tech talents

with ideas, the pursuit of development, and cultivate

talents, and work hard to make progress in hometown;

ensure farmers' interests Effective guarantees,

enabling real quality agricultural products to circulate

in the market and form a scale economy.

4.2 Comprehensive Application Policy

Tools

In environmental surface policy tools, enhance the

target planning and construction and supervision

regulation of reform-related aspects. It can be

combined with the development life cycle of supply

Theoretical Model of Portfolio Evaluation of Chinese Supply and Marketing Cooperatives Reform Policy

and marketing cooperatives, combine tradition with

e-commerce, integrate online and offline, and closely

follow the development trend of the general

environment, and provide public service support for

poor areas as much as possible. At the same time, the

strategic measures such as warehousing and logistics,

distribution mode and profit and loss situation in the

development of supply and marketing cooperatives

are formulated concretely. The most important thing

is to think further about the supervision system,

management mechanism and management mode.

In the supply surface policy tool, future

governments should pay attention to the cultivation of

consumption concepts, create a good environmental

atmosphere for consumption, and attach importance

to information about the consumer market, reduce

information occlusion. At the same time, we should

also pay attention to the construction of talent team,

implement various measures on the supply side, and

effectively provide policy assistance, and effectively

build the infrastructure, shops, supply and marketing

channels of supply and marketing cooperatives.

In the demand surface policy tool, there should be

more exchange opportunities to give the supply and

marketing agency to learn from each other, promote

each other, so that more citizens participate in the

development of the supply and marketing society, all-

round Form a big pattern. Make further investigation

on the demand of supply and marketing cooperatives

for government subsidies, policy trends, fund

reservation, etc., and truly understand the demand of

supply and marketing cooperatives; At the same time,

we will investigate the market model, market

operation and other aspects of market shaping,

understand the local conditions, comprehensively

grasp the market rules, and adjust the principles and

policies.

4.3 Effectively Grasp the Policy

Currently, the reform policy of the Supply and

Marketing Society is not in a small number, mostly in

the macro level, rich in global. With the steady

advancement of reform, the next policy is still

concerned about the situation of the situation. At

present, the policy of guiding local supply and

marketing cooperatives is limited, and its strength is

limited, which can't support or restrain local supply

and marketing cooperatives better. It needs further

thinking by local government, forming alliances with

all parts of the country, studying together, building

together, learning excellent experience and methods,

and better guiding policy formulation.

Excellent policies mean the effective combination

of policy objectives, policy tools, and policy

purposes. It is difficult for a single dimension to work

separately. It is necessary to coordinate with other

dimensions, complement each other to maximize the

greatest extent. Each dimension should also carry out

detailed research on its subdivision indicators and

formulate different policies, focusing on small things

and starting from big things. Therefore, in the

improvement of the reform policy of future supply

and marketing, it should be the overall strategic plan

for policy, clarify the effects of various policies, and

focus on enhancing the effects of dimension policies

in specific use, and ensure the stability of policy

implementation.

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Theoretical Model of Portfolio Evaluation of Chinese Supply and Marketing Cooperatives Reform Policy